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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • If It’s your birthday...

    24 February 2011

    As many of you will know, celebrating your birthday becomes a more painful experience the older you get.

    The M&M office, however, prefers to get all nostalgic when the dreaded day comes around each year, and remember the great days of our childhood.

    It’s safe to say that not even the most elaborately designed cake back then could quite top this offering, based on probably the most renowned game App in the digital world…

    Our favourite part of the vid is that it confirms the obvious equation that Kid + Catapult = Chaos.

    Mums and Dads, you have been warned… ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile, Consumer insight

  • Retro books and modern technology

    24 February 2011

    Books are taking a bit of a kicking at the moment. E-readers, Kindles, Nooks and iPads have elevated the e-book from minority technology to widely adopted phenomenon. Amazon.com famously reported that sales of e-books out performed new hardback releases for the first time in 2010.

    So for perhaps the first time since the creation of television, books as form of media have a serious rival. The question now for traditional publishers is – how can books ensure they appeal to consumers hungry for more digital devices and content?

    Arguably, one of the strongest USPs of a book is its tactile ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Print

  • Cigarettes - the brand blackout

    17 February 2011

    Cigarettes 

    Andrew Lansdown wants cigarette brands to remove all branding from packaging and Greg Vallance, founder of Embrace Brands, is kicking off.

    The news that Andrew Lansdown wants cigarette brands to remove all branding from packaging is creating a storm across the industry. To clear the air (excuse the pun) and shed some light on the issues brands should be aware of as the Government looks to push through its reforms, please see below comments from Greg Vallance, founder, Embrace Brands.

    Greg comments: “The proposed move to remove all branding from cigarette packaging demonstrates a clear lack of understanding ...

    Comments (1745) | Permalink

    Posted by: Martina Lacey

    Tags: Creativity, Business models

  • Thank god for child labour

    17 February 2011

    Apple 

    A new app, especially popular with children, has taken off in China. Brilliantly, it doesn'’t need an iPhone or iPad, instead it works by exploiting underage factory workers in torrid conditions for little pay to make Apple products. Reported side effects are blurred vision and muscular degeneration. Supporters of the app have said this is a small price to pay for bringing joy to so many.


    Last year, Apple found more than 91 children working at its suppliers and has acknowledged for the first time that 137 workers were poisoned at a Chinese firm making its products.

    Since Apple ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Mobile

  • Numeracy classes in MWC City

    15 February 2011

    13. 60. 117. 8,200,000,000. 190. 28. 70. 14. 6,000,000. 20.

    I never used to be a fan of math(s) at school. That probably explains why I now spend most of my week writing words for people to read. At the city-sized Mobile World Congress in Barcelona, where the great and the good of the mobile world have taken over one of Europe’s most famous cities, keynote speakers have been jousting with figures. They underline just how massive the next five to ten years are going to be for mobile (this will probably put us past the 16th consecutive ‘year ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile

  • Are you ready to rock?

    10 February 2011

    … I said, “ARE YOU READY TO ROCK!?”…

    It seems not. Another fad bites the dust. It’s time to chuck that plastic guitar with multi-coloured buttons into the cupboard next to the rubix cube and space hopper. Like the impending realisation for Mick Jagger that he stopped being cool a long time ago, games developer Activision has pulled the plug on its lucrative but short-lived Guitar Hero, DJ Hero, Band Hero, Trumpet Hero and Glockenspiel Hero franchises after sales have plummeted from a slightly ridiculous $1.7bn global sales in 2008 to $300m in 2010.

    That’s a drop-off that would make ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Reputation, Consumer insight

  • The best part of the Super Bowl? Obviously the ads.

    07 February 2011

    Well I sat through them all – skimmed through most – and my favourite Super Bowl commercial from 2011 has to be Volkswagen’s: The Force.


    I know that it technically did not debut during the game and was pushed by a social media campaign beforehand but I love it!

    I love it purely for the cute factor which makes it memorable and an ad that everyone will – and is – talking about. There are no lines about brakes, air bags, leather interior or close up shots of tires. Instead it simply features a memorable kid who is trying – ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: TV

  • Social media out of control: When flash mobs go wrong!

    03 February 2011

    There's a lot of rubbish spouted by a lot of people about social media. In a desire to appear connected, some brands go into social media overdrive, and before you know what's happened, your social media strategy has turned into a mass of disconnected tweets, posts and likes that bare little relation to the brand or its messaging (and yes, we're looking at you Cadbury with your Spots Vs Stripes nonsense!). 

    There is a very good campaign video from Dagens Industri which illustrates this point perfectly. But we recently discovered this brilliant video from last year's Ignite 2 event ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Social Media

  • Make-up in Toy Town

    03 February 2011

    Make-up kid 

    As I was applying my mascara this morning all I could think about was how much better my life would have been if I had been wearing this stuff at the age of 8.

    My seductiveness probably would have had me married off by 12 - skipping the whole awkward teenage phase when you start dating and have no idea how to apply make-up - and by my current ripe old age of 27, I would definitely be washed up.

    Well 8 year-old girls of the world rejoice, Walmart is trailing a new make-up range for tweens (that is ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

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