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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Airing your dirty laundry

    27 January 2011

    For those nosey neighbours, who can’t get enough of the controversy their own street provides, you can now spread your wings to find international dirty laundry.

    In the interconnected world we live in thanks to something called the internet, politicians in Argentina have been able to use Twitter as a battleground to spark political debate with Joe Public, especially with the number of accounts in the country growing by around 2,500%, according to Grupo Ecualink.

    According to a report by Hugo Passarello Luna from Argentina Elections, one such exchange saw a citizen tweet: “What a pity you are using your ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Social Media

  • Looking for the Taliban? There’s an app for that.

    26 January 2011

    Taliban 

    With utility marketing currently a buzz phrase (and spotlighted in the Q1 issue of M&M) the news that a US solider has put up the cash to launch an app that tracks the Taliban is genius – but does it work?

    Apparently Captain Jonathan J. Springer forked out $26,000 to aid in the development of the app which is expected to be available via Apple’s app store next month. It is still not clear how the app actually tracks the Taliban but it can be used by soldiers to map, plot and photograph waypoints on a battleground.

    Springer told ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Mobile

  • Remember, your Mum is not cool!

    20 January 2011

    I hate to admit it, I've always been considered something of a Mummy's boy. Even in my teenage years, the closest I ever got to rebelling was was leaving my bed unmade in morning.

    Obviously, I would only ever play computer games fully-endorsed by Mumsy, you know the kind - big fluffy cartoon animals solving puzzles. However, US games developer EA is trying to tap into the more daring rebels in the computer games world with its online promotional video for violent sci-fi game 'Dead Space 2'.

    'Your Mom hates Dead Space 2' documents the reactions of several horrified mothers, ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Consumer insight

  • A match not made in sustainable heaven

    20 January 2011

    Just when you think that there is a Starbucks on every corner of the world it turns out that there is not one in India!

    Well not for much longer. According to reports in the Financial Times, Starbucks will be setting up shop within a number of weeks and R K Krishnakumar, chairman of Tata Coffee which is partnering with Starbucks for the launch, is very excited!

    “Within six months you should be able to have a Starbucks coffee in Mumbai that will be exactly like the one you would have in New York or Paris,” he is quoted ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sustainability, Globalisation

  • Calling all Media Travellers!

    10 January 2011

     World Travel

    M&M is looking to update its Media Traveller columns for 2011.

    Do you know the best hotel in Paris or best restaurant in New York? Why not share your expertise with your peers and give a fellow traveller a hand?

    Your top tips will feature online in our Media Passport section and possibly in the magazine as well!

    We are currently looking for tips on travelling to major cities in Argentina, Australia, Belgium, Brazil, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Turkey, UAE, UK, US

    Email martina@csquared.cc...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Globalisation

  • Billboard babies

    06 January 2011

    We’ve all experienced the excruciating and incessant status updates of new stay-at-home parents on our Facebook status. As someone who has yet to experience and fully appreciate the joy of telling the world what your new bouncing baby is doing every ten seconds, the block function has been a godsend.

    Target, BabiesThere may be no avoiding the latest updates from proud-as-punch parents thanks to a billboard campaign from US department store Target. The company’s new Facebook application allows users to sync their baby updates across the social network, Twitter and email.

    However, it doesn’t end there. If a triple attack isn’t ...

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    Posted by: Josh Colley

    Tags: Consumer insight

  • The year of internet TV

    06 January 2011

    The annual Consumer Electronics Show (CES) held in Las Vegas has seen big name brands hedge their bets on what technology consumers will be buying over the next year.

    Despite the relative unfamiliarity consumers may have with internet-ready or ‘smart’ TV, the majority of TV makers are backing it as the next big thing, revealing their intentions for the platform at CES.

     

    At Sony, chief executive Howard Stringer revealed that it was aiming to ship 65 million web-enabled TVs worldwide by 2011.

    To promote its internet TVs it will launch a new campaign, “Television Redefined”, though they did not ...

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    Posted by: Josh Colley

    Tags: Online, TV

  • Women dancing in their bras

    06 January 2011

     

    Women in bras 

    An oddly compelling series of bra advertisements from Japan. Similar to the Uniqlock from a couple of years ago, only with less clothes.

     

    More LanLan bra adverts can be found on the Japan Trends blog.

    Spotted on Right Brain, Left Brain on creamglobal.com

Comments (0) | Permalink

Posted by: Josh Colley

Tags: Creativity

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