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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Diesel, Dazed and documentaries

    09 December 2010

    Uber cool brand Diesel Jeans and Dazed digital, the digital arm of lifestyle magazine Dazed and Confused, have worked together to find young new filmmakers and offer them access to their global audience in ‘Diesel New Voices’.

    The three short documentaries, focused on youth micro-cultures around the world, complement each other by showing how individuals can have a positive social impact. Despite the films’ vastly different locations and subjects, all these young people manage to create shared identities in opposition to social pressures.

    From skateboarding in Afghanistan, to kite surfers on the coast of Africa and Beijing’s underground comic art ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Social Media, Online

  • What a mug.....

    09 December 2010

    Formula One boss Bernie Eccelstone is obviously not one to miss a business opportunity (what with a personal estimated net worth of $1.5bn, and his Formula 1 business worth nearly $3bn in 2006).

    He has teamed up with exclusive watch brand Hublot, already a brand sponsor of one of the world’s leading motor racing , for a new ad featuring in the Financial Times and International Herald Tribune.

    Not such an odd pairing - money attracts money - but this ad might make you look twice.

    Eccelstone appears in the ad still bearing the horrific injuries he sustained in a ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Creativity, Reputation

  • Advertising peace

    09 December 2010

    Getting people to ‘do something’ is a key objective of any marketing campaign. Getting people to buy a product, use a service, donate to a charity, or spread the word about a brand is hard enough, but what if you are trying to promote an idea?

    Not just any idea either. Trying to sell peace in the Middle East to Israelis and Palestinians would hardly be described as an easy task, but a recent $250,000 campaign produced by the Geneva Initiative (a joint Israeli-Palestinian project), and funded by the US agency for international development, attempted to do just that.

    The ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Creativity, Social Media

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