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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Levi’s creates ‘WaterLess’ jeans

    11 November 2010

    Levi's ad
    For many people, sustainable fashion brings to mind hideous images of hippies wearing handmade clothes and hemp shoes, but high street and high fashion are beginning to understand the importance of creating products which don’t harm the planet.

    Levi‘s has discovered a new way to contribute towards a sustainable future which also means denim fans don’t have to give up their jeans.

    The new ‘Water<Less’ collection will save a massive 16 million litres of water from its spring jeans range, just by changing the way it makes them.

    Surprisingly, a pair of jeans undergoes 3-10 wash cycles using 42 litres ...

    Comments (0) | Permalink

    Posted by: Josh Colley

  • Making the best of what you've got...

    11 November 2010

    The M&M office is always on the look out for quirky ad campaigns laced with a little bit of smut. Mention any sort of body part, or function, and you’ll find us tittering like a school girl at the back row. So it’s with great pleasure that we present to you an ad from our new favourite estate agent (they've been few and far between)... Mr Rich Will Wanket.

     

    Aside from the fact that he’s embracing his name so whole heartedly, my favourite bit is: “My real name. Birth Certificate available upon request.”

    Does anyone really think he’d make ...

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    Posted by: Josh Colley

    Tags: Reputation, Measurement, ROI & effectiveness

  • Never say no to Panda

    09 November 2010

    We love animals here at M&M, from flying ostriches to pigs on treadmills, so when we heard that there was a cheese with the brand name Panda, we could only imagine an advert would use the animals cuteness to its full potential.

    Oh how wrong we were. This Panda, acting as a brand ambassador, takes an approach more like a mafia henchman as he goes around forcing everyone to eat Panda cheese. Or Else.

    Can someone tell us where to buy this? We dont want to say no to panda.

     

    Published on behalf of Lynsey Barber

    Comments (0) | Permalink

    Posted by: Josh Colley

  • Taking on Google

    04 November 2010

     Blekko

    The launch of Blekko yesterday prompted widespread commentary across the world. Champions, critics and commentators were falling over themselves to give a viewpoint on the new search engine launched by former hacker Rick Skentra. My view is that this launch marks an exciting time for the search marketing industry.

    By moving away from regular search terms to a business model that utilises “slashtags”, Blekko is making a bold move as a direct challenger to Google. Regular search terms can often prove imprecise and all too often consumers can't find quality information easily on SERPs (search engine results pages)

    The ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Online

  • Supporting the dissidents

    03 November 2010

    The M&M team loves “sticking it to the man” whenever we can. If there is a coup going on somewhere in the world we aim to be in the thick of it. Strikes? We are all for them!

    So news that the Manchester United Supporters Trust (MUST) has managed to bag an official sponsor for its alternative team shirt is right up our alley – and that is not because two-thirds of the M&M Team actually supports Manchester United.

    The fan pressure group is looking to force a change of ownership of the club away from the Glazer Family which ...

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    Posted by: Martina Lacey

    Tags: Sponsorship

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