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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Look me in the eyes...

    21 October 2010

    The ability to shock and surprise should never be underestimated for charity's looking to raise awareness and funding.

    This week has seen one of the most successful examples come to the fore. European disability charity CAP48 raised €4m through its annual telethon (a 10% increase) on the back of a campaign that ran across France and Belgium, and made a star out of model Tanja Kiewitz.

    Under the tagline "Look me in the eyes... I said the eyes", the image speaks for itself:

     

    Chairty, ROI

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Creativity

  • M&M goes Miami Vice

    21 October 2010

    Like everyone iMiami Vicen the industry, M&M enjoys travel. So, the prospect of hitching a flight out to Miami to take in the sights and sounds of the the Festival of Media caused much excitement and hurried suitcase packing.

    Speedos? Check. SPF50 Sun Lotion (We are coming from the UK)? Check. Super-sized tub of extra strong hair gel? Check. Novelty Brightly Coloured Extra Large Plastic Sunglasses? Double Check.

     

    Of course, there is a jam-packed agenda with speakers from Twitter, AB InBev and the former president of Mexico to take in the insights on the Latin American media landscape on ...

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    Posted by: Josh Colley

    Tags: Globalisation

  • Mary Byrne, Tesco and guerilla sponsorship

    21 October 2010

    Branded contestants. XFactor fever has well and truly gripped the UK. From now until Christmas, half the country tunes in on a Saturday night for the pop music spectacle. Not that pop music sits particularly high on the programme’s agenda, it is perhaps more accurate to say that people tune in to see in the flesh the contestants whose antics have filled the more lurid pages of the tabloid press that week. And Cheryl Cole. Or Dannii Minogue, depending on your preference.

    This year’s batch of hopefuls have proven particularly successful in terms of generating publicity for the show: Two ...

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    Posted by: Josh Colley

    Tags: TV

  • This rescue is brought to you by...

    14 October 2010

    Like most of the world, the M&M office has been gripped by the Chilean miners rescue mission. You’d have to have a heart of stone not find joy in the watching the formerly trapped men finally getting to gaze into their wife’s, or girlfriend’s, or wife AND girlfriend’s eyes, for the first time in 69 and a half days.

           

    That is if you could actually see their eyes. In the clearest indication that nothing is safe from a bit of product placement, every single miner returned to the surface wearing a set of Oakley sunglasses.

    M&M ...

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    Posted by: Josh Colley

    Tags: merchandise

  • Mind the Gap

    12 October 2010

    Due to the fact that I spent a substantial amount of time working at Gap when I was studying the brand has always had a soft spot in my heart.

    So to my dismay last week it was revealed that the iconic brand was overhauling its logo. Well I say dismay, but I really wasn’t that bothered. However, it turns out that quite a few people were bothered and now less than a week after its unveiling the new logo is being pulled and the old one is returning.

    The new (or what would of been the new) logo was ...

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    Posted by: Martina Lacey

    Tags: Creativity

  • The Sustainability Mambo

    11 October 2010

    Sustainability is like a dance to me you either love it, and really want to do it or you think that you just have two left feet and avoid it at all costs!

    I regularly bicker with my husband about washing out our baked beans tins to recycle them, however how do you convince a big company who thinks that they have better things to deal with, like making money, to think about the environment?

    Clownfish founder and former chief executive Diana Verde Nieto tried to do just that last week at the European CMO Conference when she took to ...

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    Posted by: Martina Lacey

    Tags: Sustainability

  • Please, always ask permission

    06 October 2010

    Believe it or not, the M&M team were all brought up properly as children. We were taught to always asked before we left the table and finish any requests with the ‘p’ word. And permission is an important part of mobile marketing for the consumer.                         

    That was the message from Thomas Labarthe, vice-president of mobile advertising, Alcatel-Lucent at the MMA forum. Their research shows that 82% of those consumers surveyed felt it was important to ask for permission before sending mobile users ads with 42% more loyal to service providers who request permission before advertising. A further 76% believe all ...

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    Posted by: Josh Colley

    Tags: Mobile, Reputation, Consumer insight

  • Mobile: the jack of all trades

    06 October 2010

    Nomophobia (the fear of losing your mobile) isn’t the most widely-known of modern psychological disorders. However, the sense of loss and dread caused by the prospect of losing your alarm clock, banking system, contacts database, GPS device or just a calculator makes it a very real and regular problem for many.

    Unilever’s global communications planning director Jay Altschuler introduced the concept of Nomophobia to delegates at the MMA forum to showcase the valued and varied role mobile plays in consumer life.

    Current estimates suggest there will soon be five billion mobile phones worldwide compared to 1.5 billion TVs with $4.3bn ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile

  • Your kidney or your mobile...

    06 October 2010

    …is a dilemma that only the poor individuals of a Saw film are ever likely to face. However, it seems that’s a no-brainer for 12- to 24-year-olds, according to market insight presented by Coca Cola’s interactive marketing manager Jude Brooks in her keynote at the Mobile Marketing Association Forum in London yesterday.

    The fact that many would rather go under the knife than lose their little handheld friend only shows the importance that always being hooked-up plays in the modern world.  

    Brooks was there to showcase some of the company’s most mobile initiatives, which includes a loyalty scheme using ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile, Consumer insight

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