This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

RSS feed Subscribe to blog feed

  • Chilean miners digg the attention

    30 September 2010

    The ongoing saga of the trapped Chilean miners has gripped the world like a South American soap opera.

    As the rescue efforts get ever closer to digging them out, the 33 men are preparing to see not just sunlight for the first time in months, but for the media glare that will inevitably follow.

    There has been an intense amount of interest in the miners experience across the world because of the uniqueness of their situation. Every single detail of their lives is being analysed and speculated upon so much that media training is being given to prepare them for ...

    Comments (0) | Permalink

    Posted by: Josh Colley

  • How is a brand built?

    30 September 2010

    A brand is built when "I know you" meets "I want you".

    The relationship must go beyond awareness to attractiveness. Brand:Trust's Koch warns that focusing on awareness does not guarantee making money. Making a brand attractive is what drives profit. 

    Comments (0) | Permalink

    Posted by: Martina Lacey

  • How observant are you?

    30 September 2010

    Before you continue reading this blog cover your watch with your hand - if you are not wearing a watch this exercise is unfortunately not for you!

    Now - without peaking - can you remember what the number 6 on your watch looks like? Is it black? Gold? A line or a dot?

    Have you got the answer? Now look at your watch. Were you right? How far off were you?

    If you think about how many times a day you look at your watch it could be argued that your watch has a pretty good penetration/awareness rate.

    When this ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Measurement, ROI & effectiveness

  • CMO Warning!

    30 September 2010

    In order to due your job effectively CMOs need to remember 2 things:

    "CFOs are very simple minded people and procurement guys are not human beings."*

    And there you have it!

    *Disclaimer - the above does not necessarily reflect the view of M&M, in fact we love procurement guys. We don't know that many CFOs but we are sure that they are VERY intelligent!*

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Measurement, ROI & effectiveness

  • Are CMOs the next CEOs?

    30 September 2010

    Are CMOs the next CEOs was the opening question of the European CMO Conference in Zurich.

    While not all CMOs aim to be CEOs, Prof. Stefan Michel from IMD questioned whether or not it was possible.

    CMO's with CEO aspirations need to make sure that they are focused on the value proposition. To become CEO you have to be able to demonstrate that you are able to move the company forward while creating value that goes beyond marketing. You don't want to come off as a fluffy marketing guy!

    Don't focus on the marketing case, focus on the business case....

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Business models

  • All companies want to be "consumer orientated" but what does that mean?

    30 September 2010

    In order to be consumer oriented CMO's need to make sure that they are driving 3 key components, according to Stefan Michel, the opening speaker at the European CMO Conference.

    1. Robust intelligence gathering, or consumer insights

    2. Encouraging intelligence sharing through out the company

    3. Significant market response to what is being delivered

    If one of the components is missing than the two other are not relevant. You need all three in order to be truly consumer relevant.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Business models

  • Defending the Canadians

    23 September 2010

    As the resident Canadian on the M&M Team it is often up to me to defend anything that is said about or comes out of Canada, such as why Canada is not actually “US light” and why maple syrup tastes amazing on everything!  

    However, this time I hang my head in shame.

    Toronto – my old stomping ground – is currently in the middle of a monumental mayoral race. It has all the usual characters running, the cynic, the do-good liberal and crazies on the side. It also apparently has a mafia boss, or a mayoral candidate that would ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Print, TV

  • The return of ‘old ads’

    22 September 2010

    The UK ad market is being overrun with ‘old ads’.

    The Honey Monster, a strange fluffy creature with a craving for sugar puffs has returned to UK TV screens after a two year hiatus and he has returned with a catch phrase he began using back in the 1970’s- "Don’t tell ‘em about the honey, mummy."

    The bread manufacturer Hovis developed a recent ad which drew inspiration from the products 122 year history and Procter and Gamble's Fairy washing up Liquid, another iconic brand of the UK home, similarly compiled a recreation of the same ad through the five decades ...

    Comments (1255) | Permalink

    Posted by: Martina Lacey

    Tags: TV

  • Forget American Idol, Suicide Bomber is the real hit

    20 September 2010

     Baghdad TV

    It is good to see that Iraqi is finding a way to get past its troubles by looking at the lighter side of suicide bombers in the new hit reality show 'Put Him in Bucca' – as in the American high-security prison in Kuwait.

    The stars of the show are celebrities who unsuspectingly have fake bombs planted in their car. The celebs then drive through an Iraqi army checkpoint, the bomb is found and they are terrified into thinking that they are heading to maximum security prison.

    The celebrities are filmed candid-camera-style while check-point guards yell abuse at them. ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: TV

  • When tweets go bad

    09 September 2010

     Twitter fail whale BP

    Social media means that what you say is seen instantly, by many people. A passing remark said out loud to a couple of people will rarely go any further. On Twitter however, tweets can be seen by, not just your followers, but whoever follows them if its shared and re-tweeted, and then by their followers, and so on and so on. It is a network after all.

    A passing tweet, even if its deleted, will be noticed, remembered and shared.

    Stephanie Rice, the Australian gold medal winning swimmer has recently discovered this, costing her a lucrative sponsorship deal with ...

    Comments (0) | Permalink

    Posted by: Josh Colley

  1. 1
  2. 2
  3. Next page

Tags