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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Apple right on the money

    29 June 2010

    Predictably enough the fourth iteration of Apple’s iPhone is causing chaos on the UK high street after setting record pace by selling 1.7 million units in the first three days alone.

    There’s no denying that it’s an impressive piece of kit and everyone’s a winner, right?

    Well, not if you’re a lefty. If you hadn’t already heard, users in the US have been experiencing problems with reception when holding the phone in their left hand due to the positioning of the antenna.

    It’s ok though because Steve Jobs has the answer: don’t hold it in your left hand.

    Thanks for ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile

  • Cannes 2010: Strategy and Confidentiality

    25 June 2010

    Jason Goodman, chief executive at creative agency Albion flew out to Cannes on 24 June

    After some minor delays at Heathrow I arrived in sunny Cannes – I was one of the lucky few who weren’t flying with AirFrance who have striked today!

    The afternoon kicked off with our Cannes workshop which focused around an international brief adapted from a real life one we received when we first won our client giffgaff back in 2009 (then known as project Platinum).

    To present this brief we teamed up with Laurent Ezekiel (LBI), Keiron (IAB UK), Emma (P&G) and my guest Gav ...

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    Posted by: Josh Colley

    Tags: Content, Agency/ client relationships

  • Coca-Cola: Long live the big idea

    24 June 2010

    Views on the third day at Cannes from Jimmy Maymann, founder and executive chairman at goviral

    With over 1.6bn servings every day across its 500+ brands and one of the biggest marketing budgets in the world, the Coca Cola Company should command any marketers attention.

    When Joseph Tripodi, Executive VP, CMO, CCO is on stage in Cannes to discuss Coca-Cola’s new approach to marketing ”scale meets storytelling” through the lens of their FIFA World Cup 2010 campaign - any marketer should be in the audience.

    Those of us that were learned how Coca-Cola put 11 agencies in one room, told ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Creativity, Globalisation, Measurement, ROI & effectiveness

  • Celebrating great creative

    24 June 2010

    Views on the third day at Cannes from Jimmy Maymann, founder and executive chairman at goviral

    Apart from the Coca Cola seminar I was pretty much in back to back meetings all day. Cannes might be a wonderful place to do business, but it is also a chance to meet all the 'top dogs' in a week. However, the rumour in town is that R/GA like last year, was fabulous.

    Last night was also the night of the cyber awards. Not surprisingly the Grand Prix went to VW’s Theory of Fun and Nike’s Lifestrong campaign. Both campaigns are, on top ...

    Comments (0) | Permalink

    Posted by: Josh Colley

  • Masterclass for Berlin School of Advertising

    23 June 2010

    Views on the second day at Cannes from Jimmy Maymann, founder and executive chairman at goviral:

    Hosting a class for the next generation of creative agency leaders, presenting and discussing the challenges facing them. Good questions from class and valuable insights from Michael Conrad.

    The agencies will have to change, and the way we see it is on a internal/external scale. Either creative shops need to rewind and increasingly turn themselves in to a one-stop shop, shooting cheaper, shooting more, and understanding media better – or, they need to outsource or partner to acquire the necessary capabilities to satisfy clients ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships, Business models

  • DraftFCB: Wear the pants

    23 June 2010

    Views on the second day at Cannes from Jimmy Maymann, founder and executive chairman at goviral:

    Draft FCB's presentation was built as a three stage drama with data, planning and creative which worked quite well. It all starts with data, which produces an insight at the planning stage. The art is of course still to then transform this in to a powerful creative idea.

    However, realising that consumers, across all media and all sectors, on average spend 6.5 seconds evaluating your idea seems to have helped Draft cut away a lot of slack and focus on the core.

    Inspiring case ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Creativity, Consumer insight

  • Publicis and Contagious: Digital in the real world

    23 June 2010

    Views on the second day at Cannes from Jimmy Maymann, founder and executive chairman at goviral:

    Contagious and Publicis was the last seminar of the day.

    The world is changing and conversations are becoming more important than ever. The seminar was well structured around four ways of approaching this 'new' conversation creation and conversation management – supported by many strong (Publicis) cases. It might not have revealed any deep new truths, but it was a solid showcase.

    Most important was perhaps the idea of bringing digital out in the real world, exemplified by Nike’s Lifestrong campaign during the Tour de ...

    Comments (0) | Permalink

    Posted by: Josh Colley

  • A glimpse into the social side of Cannes

    23 June 2010

    Views on the first two days at Cannes from Jimmy Maymann, founder and executive chairman at goviral:

    Dinner with the Nokia team (Day One)

    In the evening we went to Le Baoli for a very nice dinner with the Nokia team that are here in Cannes. Excellent food, fire on the bar and good conversations in the shade from the palm trees.

    Facebook cocktails (Day Two)

    Facebook again shows their ability to be the social glue, gathering all the movers and shakers on the Majestic Pier for afternoon cocktails and flying Zuckerberg in to add the glamour.

    AOL rooftop party ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships

  • From Hollywood to Madison Avenue

    22 June 2010

    Views on the first day at Cannes from Jimmy Maymann, founder and executive chairman at goviral

    First up was of course our own seminar, a tale of how brands are increasingly beginning to acknowledge the role online video can play throughout the funnel and how creative agencies simultaneously have lost the monopoly on creating content. Nokia joined us on stage to share their experiences shifting video from being an occasional viral campaign into what they call a dandelion approach to content with weekly editorial meetings.

    Creative agencies need to realise that content can come from many sources, that we are ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Content, Ad Spend

  • Lean forward: Gaming is the next big thing

    22 June 2010

    Views on the first day at Cannes from Jimmy Maymann, founder and executive chairman at goviral

    The only other seminar I made on a busy first day in Cannes was EA’s talk on branding via video and flash games. I walked in with high expectations, given the gaming industry has long ago passed Hollywood in size, and Modern Warfare grossed almost twice as much as Avatar in its first weekend ($432m vs $233m). On top of that is the obvious engagement and interactive potential of cleverly integrating brands with gaming experiences.

    However, while EA’s creativity and video promotions are astonishing ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Content, Online

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