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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The best ad ever ?!?

    21 May 2010

    Earlier this month Nike’s vice president of brand and category management made the bold statement that its TV spot for the World Cup was “among the best we've ever done.”

    The spot, created by Wieden & Kennedy Amsterdam, features the traditional host of football stars including, Cesc Fabregas, Wayne Rooney, Cristiano Ronaldo, Landon Donovan, Franck Ribery and Ronaldinho. It even features cameos from Homer Simpson, Kobe Bryant and Roger Federer.

    With the strapline ‘Write the Future’ the ad chronicles how World Cup moments spread around the world and the knock on effects they can have on the footballers lives.

    Now, ...

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    Posted by: Martina Lacey

    Tags: TV, Sponsorship

  • Bowing out with grace

    19 May 2010

    So often when someone departs a high profile position we are use to the usual reasons for them leaving : they are looking to ‘spend more time with the family’, ‘more time with the kids’ or think it is time to ‘try something new’.

    I have to hand it to CNN’s Campbell Brown who announced that she is walking away from the news network and her self-titled primetime show this week. Brown hosts a news program that is up against tough-out spoken competition in the Fox News Channel’s Bill O’Reilly and Keith Olbermann of MSNBC. In a statement detailing why ...

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    Posted by: Martina Lacey

    Tags: TV

  • Wallpaper hands over the reigns

    04 May 2010

    Wallpaper, the magazine for design and fashion buffs the world over is turning to its readers to create their own magazine cover for the August issue of the mag.

    Both subscribers and non-subscribers will be able to log-on to wallpaper.com and select and manipulate a wide selection of images, graphics and patterns to design their personalised cover. Once happy with the design, readers can buy their bespoke copy.

    Rolex, the media partner for the issue, is also allowing readers to customise its ad on the back cover.

    Bespoke publishing has started to become more common place over the past ...

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    Posted by: Martina Lacey

    Tags: Creativity, Print

  • Do celebrity endorsements need to make sense?

    04 May 2010

    After the whole Tiger Woods debacle (I assume there is no need to explain) celebrity endorsements have been under a microscope.

    Attaching a brand to a celebrity can be a tricky task, not only when it comes to making sure you get the right fit between the two but also making sure that consumers get the connection and embrace it.

    Country heavy weight Taylor Swift has just been named as the new face of Cover Girl in the US, something which makes perfect sense to me: she is a girl, in her early 20’s who wears makeup and she has ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sponsorship

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