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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The right kind of political correctness...

    28 April 2010

    In politics, image is everything.

    The UK is gearing up for what promises to be one of the tightest elections in recent memory on 6 May. For all the political parties involved their success in creating and portraying an image will come to pass with each cross on each ballot paper.

    Similarly for brands, the way you align yourself is vital. Unilever’s food spread Marmite has built a quintessentially British image in the UK, trading on the acquired taste with its ‘love it or hate it’ campaigns.

    Meanwhile, The British Nationalist Party (BNP) is a far-right political party that has ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Reputation, TV

  • Print’s going 3D!?!

    27 April 2010

    The UK’s Sun newspaper has announced plans to run a special 3D issue.

    The 5 June issue of the paper will feature editorial, ads, a World Cup fixtures wall chart and the topless Page 3 girl all in 3D. It is being reported that if advertisers wish to have colour ads in 3D they will have to pay a premium.

    Readers will be supplied with 3D glasses for the eye-boggling experience.

    However, this news left me wondering, is there really a demand for this?

    Even though a certain male member of the M&M staff declared that he had been “waiting ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Creativity, Print

  • Do you pay for Apps?

    20 April 2010

    More than half of the delegates at this year's Festival have never paid for an App. Russell Buckley has paid for no more than 5 in this life. However, consumers shunning paid for Apps in favor of free ones is good news for Buckley due to the fact that the majority of apps on the market are free and ad supported; which is beneficial to his bottom line.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Mobile

  • Waiting for the year of the mobile?

    20 April 2010

    According to AdMob's Russell Buckley it's not coming. "I find the year of the mobile a little misleading. When was the year of the car or the year of the TV? I think that we are in the decade of the mobile."

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Mobile

  • Mobile is like ...

    20 April 2010

    A mullet, short on the top and long in the back : it is incredibly cool in certain parts of the world, but a lot of people don't know what to do with it.  - Quentin George, chief digital officer, Media Brands

    However, George does think that a lot of brands are starting to use mobile in an interesting way and as a tool to integrate the different channels that they are using.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Mobile

  • Reaching the next billion

    20 April 2010

    The next billion consumers has been one of the buzz phrases of the Festival so far. Admob's Buckley believes that the most effective way to reach these consumers will be through mobile. Most don't have TV's or computers and many are simply 'jumping to mobile'.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Consumer insight

  • Sustainability is not a CSR report

    20 April 2010

    A large number of consumers around the globe are concerned about sustainability, and the role that brands play in the sustainability arena. However, they don’t care about CSR reports was the declaration of Hernan Sanchez Neira, chief executive, Havas Media Intelligence. Consumers, around the globe, are already actively buying products from companies that can prove their sustainability claims and are wiling to pay more for ‘green products'.

    They are worried about the economic impact and the social impact of the products that companies produce. Releasing a yearly CSR report will not meet the needs of socially conscious consumers. Neira warned ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sustainability

  • Sustainable marketing shifts

    20 April 2010

    In the near future, Neira believes that we are going to see a huge change around sustainability. The change will be pushed not so much by the willingness of consumers to be sustainable, but by communication strategies being built around transparency. Neira believes that this shift will start to take place in the next five to 10 years.

    However, there are some companies that are already understanding this ‘new environment’ and taking advantage of it. Such as, Apple, Starbucks, Walmart, Google, Whole Foods and Hyundai. According to Neira, these brands successfully position themselves as ones that are ‘meaningful businesses that ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sustainability

  • Havas’ rules for sustainability

    20 April 2010

    •It's a transformation start walking
    •Have an organic approach
    •Keep communication at the center
    •Treat sustainability as a brand equity, not only CSR
    •Be relevant to your consumers
    •Communicate meaningfully

    Comments (0) | Permalink

    Posted by: Martina Lacey

  • Sustainability & Social Media: A match made in heaven

    20 April 2010

    Doug Scott, president, OgilvyEntertainment and adviser to Treehugger, demonstrated how social media can be harnessed to empower people to get involved in the ‘green movement’ and force politicians to take action.

    Scott used the recent Hopenhagen campaign to illustrate the point.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Social Media, Sustainability

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