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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Finance

  • How should businesses adapt to the changing landscape driven by EU regulations?

    04 March 2014


    Addressing the privacy questions raised by the explosion of customer data

    The technological evolution has driven the growth of customer channels, changed the balance of the brand-consumer relationship and perhaps most crucially, been responsible for the generation of vast amounts of data. For those who have invested in the correct initiatives to collect, understand and use this insight to build deeper, more personalised relationships with the customer, the benefits are clear. The increased volume of data, however, has brought with it questions around privacy and data protection and a growing number of cases of data breaches. In an attempt to ...

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    Posted by: Bloggers' Gallery

    Tags: Data, Finance, Marketing

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