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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Business models

  • The Untouchables (and Apple isn’t one)

    02 March 2012

    by Mike Spicer, chief executive, Pulse Group

    The fall of Apple from nine to eighteen in the Superbrands Expert Council top 200 brands list highlights the credentials for brand success: longevity and trust. This is reflected in the success of Rolex, Google and Coca-Cola – brands that have earned their place in those upper echelons through years of consistent product and marketing quality.


    Rolex’s high-end image has forever oozed quality and permanence. The entire brand presence reflects this, from its smart, un-changing font through to its annual sponsorship of Wimbledon, one of the most widely respected sporting contests in ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Business models, Branding

  • Who wants to be a CEO?

    07 February 2012

    By Kamini Banga, brand consultant

    Think hard before you say yes to the above question. Listening to chief executives, economists and academics at the World Economic Forum in Davos, it appears that business today is between a rock and a hard place and it is a wonder that they can do anything at all. Well, there are several rocks and hard places really. Here is a list that came up again and again during different discussions.

    Short term versus the Long termboth are critical – in a rapidly changing environment staying on course for long term goals and ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Business models, Talent

  • Luck or judgement: surfing the incessant waves of new business

    05 December 2011

    Why do agencies seem to go through peaks and troughs of winning and losing business? I don't think it’s an accident, I think it’s a rational strategy. 

    When I was working within agencies I spent more than half of my time with some form of new business opportunity on my desk, whether that be a media or advertising pitch, a proposal to write or managing an agency's entire review. I recently tried to tot up the value of the pitches I'd been involved in or managed and it is at least around $7bn in billings terms (which is about the size ...

    Comments (4) | Permalink

    Posted by: Tom Denford

    Tags: Business models, Agency Developments

  • Agency flaws

    13 October 2011

    P&G's director of global brand entertainment Rich DelCore revealed five key problems that he identified in the relationship between P&G and its agencies.

    Not enough good ideas
    Moving too slowly
    Confusing messages
    Multiple competing messages
    A lack of 360 degree approach

    P&G has aimed to resolve the above via its Brand Agency Lead initiative.

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Agency/ client relationships, Business models, collaboration, Festival of Media LatAm

  • Is 2012 the right time to pitch your business?

    13 October 2011

    If I was a marketer I would be glad I waited out the (last) recession to review my media investments. It may prove that patience is valuable in seeking additional value from media spend. However, I would probably be getting ready to review in 2012 (if there is a current commercial imperative within the business). Get set, go!

    I wrote recently about some of the implications of media business reviewing next year and I have a few posts lined up on this subject looking at specific implications for agencies, clients, media owners and auditors.   

    For now, below are some ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, Agency Developments, pitches, Measurement, ROI & effectiveness

  • The great roster duplication challenge

    05 October 2011

    Think hiring an agency makes a marketer's life easier? Think again…

    Earlier this year ID COMMS had an audience with an extremely senior FMCG marketer in Europe, on route to our meeting we pondered what some of his biggest challenges might be: activating around the Olympics, portfolio management, creative excellence, navigating through user generated content and what it was doing to his brand. He certainly has an exciting role encapsulating all of these great marketing conundrums and more yet when we asked him directly what seriously keeps him awake at night the answer was none of those things. 

    What preoccupies ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, Integration, collaboration

  • It is no longer about costs. It is about costs.

    14 September 2011

    Are agency rosters getting harder to manage or easier? 

    (the picture is not a clue btw, honest)

    Earlier this month I heard again another very senior marketer ask a room of people (other very senior marketers) how to best manage a large roster of agencies. This is a big question, and in our experience becoming increasingly frequently asked. It's advisable (for sanity's sake)to consider this a simple problem rather than a complex one. 

    I believe the issue has two elements, firstly to get agencies aligned and focused enough to be able to collaborate in a constructive way that does not ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, pitches, Remuneration, Measurement, ROI & effectiveness, media costs, Ad Spend

  • Curated, crowdsourced advertising?

    05 July 2011

    Crowdsourcing is big. Whether it is harnessing the wisdom and enthusiasm of the crowd to design a new toy, or tapping into the creative views of the many in the name of art, the notion of exploiting the latent energy and ideas of your consumer base has become a powerful one for marketers around the world.

    But what about crowdsourced advertising? Or, more specifically, a crowdsourced ad network?

    It's not as crazy as it sounds. It's pretty well-accepted that traditional online ads are annoying. Display banner ads are not really anything but clutter on the landscape of the ...

    Comments (0) | Permalink

    Posted by: Stuart Lambert

    Tags: Ad exchanges, Business models, Crowd-sourcing

  • Holding the keys to the knowledge

    10 May 2011

    Daniel Neely, founder and chief executive, Networked Insights, opened day two at the Festival of Media Global with the insight that publishers hold the keys to a wealth of knowledge that brands are trying to get access to.

    “Brands will pay exponentially for the data that they are holding. Before it was aggregated by agencies, put as publishers grow they are going to realise that they have access to information that is more valuable than a media transaction.”


    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Business models

  • Diversity is the key to agency stand-out

    09 May 2011

    Vivaki Nerve Center president Curt Hecht believes that diversity of talent and developing people who know how to work with clients will offer agencies the best opportunity to separate their offerings from that of their peers.

    According to Google vice-president for ad products Neal Mohan the ability to offer better quality is born out of optimisation.

    Mohan countered suggestions that media owners would ultimately miss out as agencies and advertisers increase their share by stressing the need for greater efficiency.

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships, Business models, collaboration, Agency Developments

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