This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

RSS feed Subscribe to blog feed

Go Back

2014

  • Embrace new formats as advertising bites back

    17 January 2014

    While many predicted advertising budgets would trickle along in line with the fluctuations of consumer spend, the industry has actually been surprisingly buoyant with the IPA Bellwether report predicting the UK advertising market will have its best year since the pre-recession days of 2008.

    Much of this year’s predicted 5.4% growth will come from mobile, though with key events such as the World Cup taking place, we’d also expect TV to have a strong year. However, it’s video formats and digital outdoor which will be the key winners.

    Digital out of home formats are key to the growth of the ...

    Comments (7642) | Permalink

    Posted by: Bloggers' Gallery

    Tags: IPA Bellwether Report, ROI, 2014, Advertising

  • CES 2014: Las Vegas technology event - the final day

    10 January 2014


    Euan Jarvie, EMEA COO at MediaCom gives us the low-down on what's happening at this year's CES technology event in Las Vegas.

    The final day.

    As I utter the immortal words of "leaving Las Vegas", I can finally reflect upon the CES 2014 from an agency perspective and how I think all this cool stuff is going to impact on my world.

    What is clear is that innovation and dynamic technology development is alive and well. We are surrounding ourselves with bigger, better, clearer and more connected devices that allow us endless possibilities in entertainment, knowledge and personal fulfillment.

    Standing ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Euan Jarvie, Technology, 2014, MediaCom, CES

  • CES 2014: Las Vegas technology event - day three

    09 January 2014


    Euan Jarvie, EMEA COO at MediaCom gives us the low-down on what's happening at this year's CES technology event in Las Vegas.

    Day three – let’s get personal.

    The overarching impression I had today from walking the technology floor of the main hall at CES was just how many new TVs there appear to be.

    There is 4K, there is 8K there is OLED, there are curved and there are flat ones. You’ve gotta love a big TV and there are plenty of them here. However, last year CES was all about the new 4K and 3D TVs and manufacturers ...

    Comments (9689) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Euan Jarvie, Technology, 2014, MediaCom, CES

  • CES 2014: Las Vegas technology event - day two

    08 January 2014


    Euan Jarvie, EMEA COO at MediaCom gives us the low-down on what's happening at this year's CES technology event in Las Vegas. 

    Day two… CES gets serious.

    The second day in Vegas brings with it the arrival of the big names; keynote speeches from world leaders such as Sony and Yahoo.

    The highlight for me was the presentation given by the CEO of the Consumer Electronics Association, which hosts the CES. If you need to find out how and why electronics and technology growth is so strong in North America – $200bn a year and growing – this is the ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Euan Jarvie, Technology, 2014, MediaCom, CES

  • Five things marketers need to know about consumers in 2014

    17 December 2013

    Chris Jefford, founder/strategy director at Hometown, discusses what he believes to be the five things that marketers will need to know about consumers in 2014.

    1. They will spot you jumping on the marketing bandwagon a mile off.

    If 2013 taught us anything it was that the birth of royal baby George did not provide brands with a shoo-in to send out a pointless piece of direct marketing, or worse, a slap-dash Facebook post with the picture of a crown super imposed onto a product. Consumers deserve to be credited with more intelligence than that, and they can spot a bandwagon ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Consumers, 2014, Marketing, Insight

Tags