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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • 5 ways to ensure your brand is real-time ready

    22 April 2014

    The UK MD of Twitter Bruce Daisley recently described the Oreo superbowl ‘Dunk in the Dark’ stunt as a setback for marketers aiming to create effective real-time social ads. Real time marketing, he explains, is much more than just being witty, fast and reactive in the moment. It's about planning ahead by "building your capabilities and real-time mindset to take advantage of what's happening."

    Real-time marketing has the power to support, and even drive the long-term narrative of any brand. It’s not just about accumulating likes on Facebook, retweets on Twitter or views on YouTube – it’s about engaging with ...

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    Posted by: Bloggers' Gallery

    Tags: Oreo, NewsCred, Real-time Marketing

  • Be more Oreo: How brands can emerge victorious from this year’s Super Bowl

    14 January 2014

    Is it possible to dunk in the dark? I would say yes! In my home, we felt compelled to try this new form of extreme dunking during last year’s Super Bowl. I’m sure we weren’t the only ones, as 15,000 people retweeted Oreo’s original post on Twitter following a blackout during the big game. 

    As you may recall, one of the most memorable aspects of Super Bowl XLVII last year between the San Francisco 49ers and Baltimore Ravens occurred not on the field, but off of it. Shortly after Beyonce and the rest of Destiny’s Child rocked the stage at ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Superbowl, Oreo, Dunk in the dark