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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Integrated Marketing

  • The client agency relationship: Making integrated marketing love blossom

    14 February 2014

    The quality of the relationship between marketing and procurement clients and their agencies, determines the quality of the work the clients will receive. But it is not only down to the agencies to make the relationship a positive, fruitful and sustainable one.

    So, in this Valentine’s Day special, we explore how clients can manage a long, successful, sustainable “love affair”.

    Clients should ensure that the best ideas and thinking, commitment, collaboration, and great work and teams, are written into the DNA of the relationship before appointing a new agency. It is not so much a “pre-nup” as it sounds! Read ...

    Comments (22) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Flock Associates, Valentine's Day, Integrated Marketing