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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Creativity

  • Brand Paxman: a new statement from a British publishing legend

    25 October 2013

    Comedian, actor and celebrity womaniser extraodinaire Russell Brand is the guest editor of this week's edition of the British political weekly review magazine, The New Statesman (out Today). While to some this may seem an odd move on a part of the political rag, it actually makes a lot of sense. 

    Over the past couple of years, Brand has been using his sizeable media presence and clout to espouse a heavily politicised agenda. Many will have recently seen him calling for some form of socialist revolution that he's convinced will come. Equally, he's been publicly attacking right wing media, such as the UK ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, Social, collaboration, New Statesman, Print, PR, TV, brand awareness, branded content, Branding

  • BBC Worldwide goes for global viewers: quality over frills

    21 October 2013

    BBC Worldwide has announced that it plans to invest an extra £30 million a year on content.This must be received as good news, particularly for the viewing public and particularly for those of you who, like me, believe that the Beeb is a consistently brilliant broadcaster and a credit to Great British media.

    The recent past has been somewhat tumultuous for the BBC. In the wake of the Jimmy Savile scandal, the high-profile row over severance packages for axed employees and, of course, their failed £100 million digital media campaign, some kind of positive PR is necessary for ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, BBC, Digital, Reputation, Technology, TV, Marketing, Video

  • Take advantage of the real-time creative opportunity

    17 September 2013

    There has been a lot of talk lately about advertising controlled by algorithms revolutionising online media, but is the creative side being forgotten? It is true that real-time advertising can use data to show the right message at the right time in the right place and at the right price, but currently advertisers are failing on the potential to show the right message. There is a legacy in online media of siloing the creative generation from the delivery. So even though real-time advertising presents the creative opportunity to personalise advertising messages based on data, (by using dynamic creative built in ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, real time bidding

  • Authenticity: The word at Cannes 2013

    28 June 2013

    Other than ‘P-Diddy’ authenticity was the word to define Cannes 2013. You couldn’t move for delegates extolling the authentic nature of this campaign, or that one.

    My favourite example, which picked up much precious metal, was the rebranding of every McDonald’s outlet in Oz to Macca’s in celebration of Australia Day. Of course the burger chain isn’t Australian, but the campaign is authentic simply because it is believable – McDonalds celebrating its Australian customers. It resonates with the Australian tendency to abbreviate everything and dish out nicknames like sweeties, but also sits very comfortably with what we know of the ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Storytelling, Advertising

  • Why the UK’s creative industry stands out from the rest

    14 June 2013

    Adspend is just one way of looking at how much people are prepared to invest in creativity.

    What strikes me about creativity in the UK, more than the spend growth – probably because it’s what’s fuelling it – is the approach.

    Having worked in advertising and branding globally – whether it's in Europe, North America, the Antipodes or Israel – it has become clear to me the UK stands apart from the rest. Elsewhere, working in the creative industries is a job. Here, it’s more than that: it’s a lifestyle choice.

    People who want in flock from all over the world ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity

  • The Brazilian creative landscape

    17 April 2013

    The IPA recently conducted a study tour of Brazil as part of its outreach programme to promote the UK and its world leading creative industries. The trip took in the sights of Sao Paulo, Rio and Recife – the country’s business, entertainment and tech hubs, respectively, with the aim to develop long-term business links with Brazil during the Olympic handover period. With the support of the UKTI and British Council as well as the IPA’s counterparts in Brazil, the study tour took in a varied itinerary of meetings with industry luminaries, agency visits and tours and working sessions.

    To put the ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Emerging Markets

  • Five learnings from SXSW

    28 March 2013

    We recently headed to Austin, Texas for our first experience of the annual SXSW festival, celebrating everything that is cool in film, music and something called ‘interactive’. It was entertaining yet frustrating at times, but definitely lots of fun and as we’re now seasoned experts, we thought we’d share some of our learnings for those interested in attending next year:

    1. It’s all about the parties. There are literally hundreds of keynote speakers, seminars and webinars on all manner of subjects from gaming and start-ups to hacking and space travel, but most of the networking is done at the parties. We ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity

  • Creativity is the future

    13 February 2013

    The creative industries seem to be becoming the darlings of the political and economic world. It’s long overdue. For a period covering three centuries we have constantly been told that manufacturing is top dog; ever since the Industrial Revolution sparked a nationwide love affair with machinery and production we have viewed it through rose-tinted spectacles.

    But as production is steadily outsourced to countries that can do it cheaper and more efficiently, something that has been an established manufacturing truth for a while now, economic policy has determinedly – and erroneously - continued to focus on nurturing this collapsing base of ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Economy

  • How much do you know about the London Underground?

    03 October 2012

    There’s nothing we here at C Squared towers love more than a little bit of entertainment to break up our hectic days on the M&M Global desk and when this new game from CBS Outdoor UK landed on our desk in the shape of a poster, we just couldn’t drag ourselves away.

    Ready: CBS Outdoor’s ‘Look for Longer’ campaign is a cryptic game designed to test Londoners on their knowledge of London’s Tube network. The game (see below) will feature on social media, Virgin Media Wi-Fi on the tube and traditional out-of-home formats, all designed to keep commuters entertained while ...

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    Posted by: Jenni Baker

    Tags: Creativity, Online, Social, OOH, Gaming

  • Brand as we know it is dead

    08 March 2012

    By David Hing, M&M Global

    The slide on the wall was split in to two halves. On the left were recognisable, everyday Google brands and features. On the right were names like Google Wave, Buzz, Orkut and Froogle. The point that The Brand Union was trying to make? That if you want to gain the respect of your consumers, you should take a little risk like Google and not be afraid to clock up a few misfires.

    In a talk titled 'Brand as we know it is dead', Sue Daun and JR Little of The Brand Union at The Economist's ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Consumer insight, Branding

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