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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Guinness World Records partners with the Festival of Media

    17 February 2014

    Guinness World Records and the Festival of Media Conference and Awards series have made a worldwide partnership.

    Guinness World Records will partner with the Festival of Media across its three events and will also see the creation of a new award category within the Festival of Media Awards – The Record-breaking Brand Award.

    The new award will recognise the greatest record-breaking media campaigns over the last 12 months and the shortlist will be selected by Festival of Media judges.

    Shortlisted media campaigns include live events, experiential activation and digital content creation; with record-breaking brands selected from Greater China, Indonesia, Vietnam, ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media, Awards, Record-breaking Brand Award, Guinness World Records