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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Ross Sleight

  • The future's mobile, is your marketing strategy?

    19 October 2011

    The latest advertising spend data from the IAB for H1 2011 reported a total year on year growth of just 1.4% to £8.27billion. 

    Within that, online advertising was the star performer, up 14% to £2.26billion, a 27% share of the market.

    Over a quarter of advertising spend in the UK is now online.

    Mobile advertising was not included in this breakdown, and at Somo, as a specialist mobile marketing agency we eagerly await the growth figures for mobile to be released. 

    A year ago, total mobile spend was just £83million, only 2% of the total spent online and 0.5% ...

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    Posted by: Ross Sleight

    Tags: IAB, Somo, M-commerce, Advertising spend, Ross Sleight, Emarketer