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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Native Advertising

  • Shazam’s native ads: engaging or disruptive?

    02 June 2014


    Music pioneer, Shazam, has just announced plans to partner with the newly launched Facebook Audience Network. Revealed at the F8 conference earlier this year, the new network aims to allow Facebook ads on third-party mobile apps. Shazam’s decision to partner with the social network is likely to be driven by a need to create ads that are non-intrusive to its users. But are these ads the best way to engage Shazam’s audience, or will it simply disrupt the user-experience?

    Ads served through Facebook Audience Network algorithmically aim to be relevant and blend in as much as possible to the native ...

    Comments (1) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Shazam, Facebook, Native Advertising

  • Doodad publishers must go native

    11 February 2014


    In 2005, Marissa Mayer, VP of Search and UX at Google reassured many when she said, “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” A lot has changed since then. For a start, Ms Mayer is now at Yahoo and, having acquired Tumblr, is instilling the ‘no doodads’ ethos there as well. Also, Google have just begun trialling a form of banner ad in some US states which deploys when users search for brands. Some, ...

    Comments (11) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Online, Banner Ads, Yahoo, Google, Native Advertising

  • An insight into native advertising

    03 February 2014

    With 99.8% of banner ads now being ignored by online users, native advertising is becoming graciously welcomed by marketers. There has been a lot of hype around the subject, but what actually is native advertising?

    For a full insight on the subject, take a look at ‘a rough guide to native advertising’. The guide, created by the Festival of Media Intelligence and in association with Forbes covers the basics and considers whether this new technique is here to last. For your complimentary copy click here.

    Comments (2) | Permalink

    Posted by: Laura Bracher

    Tags: Forbes, Infographic, Festival Intelligence , Native Advertising

  • Native advertising: could its popularity mark its demise?

    23 October 2013

    Native advertising is a concept that is undoubtedly clever, but, should everybody rush towards doing it, would it signal an end for it as a medium?

    Native advertising could be seen as somewhat like the subtler, more savvy younger brother of traditional advertorial, but, as Carla Faria, Solutions Director at Say Media points out in her engaging article in our sister publication, Cream, "Native advertising may be many things, but advertorial it certainly is not". So what exactly is it then? What are its potentialities? What are its limits?

    Well, native advertising is a concept that's completely online for a ...

    Comments (6) | Permalink

    Posted by: Luke Cloherty

    Tags: Business, Online, Tech, Native, Technology, Advertising, Facebook, brand awareness, Advertising spend, Online advertising, Trends, branded content, Native Advertising

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