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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Digital

  • The future of OOH

    05 February 2014

    Last year saw Out Of Home (OOH) advertising revenues surpass the Olympic high of 2012 and this year looks set to be even stronger. Kinetic’s The Future of OOH report takes a fresh look at trends and predictions for the UK and highlights just how much change there is to come.

    Digital, which already makes up more than 22% of the overall OOH revenue, is set to increase rapidly and those with a strong digital component will undoubtedly grow quickest. Digital will change the face of high streets across the country – in the fast-growing retail OOH sector, Kinetic predicts ...

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    Posted by: Bloggers' Gallery

    Tags: Digital, OOH, Out-of-Home, Kinetic

  • Egta deliver insights on the future of television and radio advertising

    29 January 2014

    Digital, social, mobile and connected: television and radio are the two media that offer the highest reach and efficiency by delivering quality content across an ever-wider variety of consumer touchpoints.

    An article by Franz Prenner, President of egta, with the support of the association’s Board of Directors.

    Debate around the audiovisual advertising industry in 2013 was punctuated by the language of digital convergence, cross-platform measurement, efficiency, real-time bidding and programmatic buying, conversations that will continue into 2014 and beyond. The global crisis of 2008 permanently transformed our industry. As we move on, it is clearly as important today as it ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Connected, Radio, Social, egta, Digital, Television

  • BBC Worldwide goes for global viewers: quality over frills

    21 October 2013

    BBC Worldwide has announced that it plans to invest an extra £30 million a year on content.This must be received as good news, particularly for the viewing public and particularly for those of you who, like me, believe that the Beeb is a consistently brilliant broadcaster and a credit to Great British media.

    The recent past has been somewhat tumultuous for the BBC. In the wake of the Jimmy Savile scandal, the high-profile row over severance packages for axed employees and, of course, their failed £100 million digital media campaign, some kind of positive PR is necessary for ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, BBC, Digital, Reputation, Technology, TV, Marketing, Video

  • Dassault Systemes' 2013 'IF WE' campaign: the way we think is imperative

    18 October 2013

    Dassault Systemes are a PLM (Product Lifecycle Management) solutions, simulation and CAD software company whose innovative technologies and latest campaign, 'IF WE', provide us with some serious, yet thought provoking, ideas to ponder.

    The campaign is based around the concept that if we ask the right questions we can change the world. Its facets are varied - some bordering on the edge of quirky sci-fi proposals a la Philip K Dick, others daring to ponder more real life scenarios, such as financial data and analytics and how we may choose to go on cruise holidays in the future (the answer: in ...

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    Posted by: Luke Cloherty

    Tags: Media, Business, Digital, Dassault Systeme, 3D, Advertising, Marketing, 2013, Innovation, Consumer insight, Branding

  • Putting the spotlight on B2B innovation

    10 October 2013

    Many in international media will be familiar with Innovation Media Consulting, who produce on behalf of FIPP, the Innovations in Magazines World Report, an insightful annual guide featuring case studies of innovation in magazine media companies.

    The report features case studies that show demonstrable results, innovative new digital products and platforms and examples of how print and digital media complement each other.

    Innovations mag

    B2B Syndicate sat down with Innovation Media Consulting senior director, John Wilpers after his recent presentation at the 39th  annual FIPP World Congress. Wilpers shared of B2B media innovation, and how B2B media companies can serve ...

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    Posted by: Bloggers' Gallery

    Tags: Digital, Integration, Print

  • When it comes to digital, one size shouldn’t fit all

    20 August 2013

    Customers today are smart, digitally savvy and expect highly tailored experiences as standard. The good news is that digital products in the market today already have the potential to deliver a new level of customisation.

    Owned, earned and paid products can all be augmented so they have the ability to evolve and improve in near real-time. Brands that can sense a user’s true context, interpret that information and optimise the experience will be able to engage with them as a markets-of-one.

    Context is the new king and it’s at the heart of a new approach in digital thinking.

    The best ...

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    Posted by: Bloggers' Gallery

    Tags: Digital

  • Why ad skipping is the future of digital advertising

    31 July 2013

    Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’t wish to see after just five seconds.

    Because of this, advertisers increasingly have the opportunity to pay only for ads that demonstrate some level of engagement. This is being recognised by online video hosting channels, such as YouTube, where advertisers are billed only if a user clicks on or watches at least 30 seconds of an ad (or watches an ad to completion if it is less than 30 seconds ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Digital, Video

  • The rise of the specialists...

    12 July 2013

    In the last 15 years, as the promise of truly multi-platform buying channels becomes a reality, we have seen a dramatic increase in global spend across display, search, email, social and now mobile channels.

    One of the obvious benefits of this ‘golden boy’ of media is the limitless degree of accountability offered back to the advertiser on campaign performance and brand perception, which in previous decades would have been unthinkable. Long gone are the rainy days of supermarket car park surveys asking what advertisement you may have seen that ultimately influenced your 'Daz' washing powder purchase. But with this ability ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Digital

  • Who were the real winners of the Champions League?

    05 July 2013

    The Champions League Final is one of the world’s most popular annual sporting events, attracting millions of viewers across the world. For any company sponsoring the event and looking to raise brand awareness, it is a significant investment – and one they need to get right.

    The recent Champions League final secured sponsorships from a number of household names including Ford, Heineken, Adidas, PlayStation, HTC, UniCredit, MasterCard, and Gazprom. We used our big data content marketing platform that analyses and cross-correlates data consumption across hundreds of millions of sites, all the major social platforms, and several million unique videos and images ...

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    Posted by: Bloggers' Gallery

    Tags: Content, Digital, Sponsorship

  • The French [digital] revolution

    21 June 2013

    Trouble seems to be brewing here in France. As financial forecasts stutter and the European drums begin to bang around Hollande, it feels as though the fires of revolution are at our doorsteps.

    But a revolution is already underway: an advertising and marketing uprising that promises a welcome transformation from the Ancien Régime of bulk purchased inventory, to the brave new world of programmatic buying.

    To date, the architecture has not been in place to support these advances. Now, we are storming the Bastille in search of the most effective way to reach key target audiences online – thanks to ...

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    Posted by: Bloggers' Gallery

    Tags: Programmatic, Digital

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