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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Festival of Media Asia Pacific

  • Festival of Media Asia Pacific 2014 – Day 2 recap

    19 March 2014

    Day 2 at the Festival of Media Asia Pacific 2014 saw 'Agility' threaded through a variety of topics - a fitting theme indeed for this year's Festival of Media Asia Pacific as we made our way through discussions on new disruptive technologies, learning from smaller organisations, different working cultures, being responsive and relevant in real-time and optimising the use of technology.

    HOW MANY BITCOINS FOR A TV SPOT?

    Peter Vessenes, Founder & CEO, CoinLab & Chairman of Bitcoin Foundation, opened the second day with a glimpse at the future of currency. He discussed how disruptive technologies like Bitcoin are ...

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    Tags: Festival of Media Asia Pacific

  • Festival of Media Asia 2014 - Day 1 recap

    18 March 2014

    Agility was the hot topic of the day, and talk about it we did, as presenters shared about agile economies, businesses, platforms and content. There is no doubt that brand marketers, agencies and media owners recognise the need to adapt to the fast-changing and evolving media landscape - from traditional broadcasting to native advertising and social storytelling.


    Agile Economies

    Linda Yueh, Chief Business Correspondent of BBC World News, kicked off the first session of the day with the rise of multi-polar economies, highlighting Asia and China in particular. Emerging markets lead the seismic shift in global economy weight, with ...

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  • Infographic: Programmatic Marketing in Asia Pacific

    13 March 2014

    The Asia Pacific region has witnessed an impressive 70% growth in programmatic media buying over the last year, helped by growth in the Chinese market which saw a 437% increase in the number of programmatic ads served between Q3 2013 and Q4 2013.

    In preparation for the Festival of Media Asia Pacific which is now just days away, the Festival has created an infographic about programmatic marketing in the region.

    Click image to enlarge.

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    Posted by: Bloggers' Gallery

    Tags: Asia Pacific, Festival of Media Asia Pacific, Marketing

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