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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Animation: The Almighty

    26 March 2013

    For decades, animation has excited audiences with its creativity and imagination, cementing its position as an integral component of TV schedules around the world. Spawning a raft of favourites from Bagpuss to Bob the Builder, The Flintstones to SpongeBob, the global animation industry is continuing to grow at a phenomenal pace, despite economic challenges, the rapid advancement of multiplatform technology, and most notably, the ever competitive TV landscape.

    Animation is one of the most versatile genres in the world. The common ingredients of its success comes from great characters, engaging storylines, cleverly crafted humour – and a magical touch ...

    Comments (4) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Content, Animation, TV