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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Millennials

  • Three pieces of advice for brands

    29 April 2013

    Kicking off Day One at The Festival of Media Global in Montreux, Switzerland, Acer chief marketing officer Michael Birkin and Intel vice-president of sales and marketing Johan Jervoe took to the stage to discuss ‘Dynamic Content and Conversations’.

    The session began with a glimpse into the millennial generation, which currently represents a quarter of the US population at 80 million strong and is expected to be the largest consumer demographic by 2015.

    Sharing insights from some recent research, Birkin noted that 70% would rather “buy a cool experience” than “buy a cool product” and that they “actively look for and ...

    Comments (2) | Permalink

    Posted by: Jenni Baker

    Tags: Millennials, Marketing

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