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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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PR

  • Brand Paxman: a new statement from a British publishing legend

    25 October 2013

    Comedian, actor and celebrity womaniser extraodinaire Russell Brand is the guest editor of this week's edition of the British political weekly review magazine, The New Statesman (out Today). While to some this may seem an odd move on a part of the political rag, it actually makes a lot of sense. 

    Over the past couple of years, Brand has been using his sizeable media presence and clout to espouse a heavily politicised agenda. Many will have recently seen him calling for some form of socialist revolution that he's convinced will come. Equally, he's been publicly attacking right wing media, such as the UK ...

    Comments (0) | Permalink

    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, Social, collaboration, New Statesman, Print, PR, TV, brand awareness, branded content, Branding

  • The FA commission: a PR mess with no conviction

    22 October 2013

    WARNING - this post has been written by a Caucasian male of heterosexual orientation.

    Imagine if I, and every other writer working, had to include the above (obviously person specific) on everything we wrote. It would seem a rather pointless exercise would it not? Why should anybody get a job or be asked to do something on the basis that they are a certain colour, gender or due to their sexuality? 

    The FA's latest commission - set up to assess why the English national team doesn't perform well at major tournaments while the Premier League's clubs consistently do well in ...

    Comments (3288) | Permalink

    Posted by: Luke Cloherty

    Tags: Media, Business, Sports, FA, PR, 2013

  • Canada’s Eska Water pulls racist ads

    08 July 2011

    Canada's water is a precious resource. One that we, as Canadians, need to think and use responsibly. Bottled water companies like to take our water and sell it back to us, sometimes from our own tap at up to 10,000 times the price.

    Aboriginal Canadians living on native reserves rely mostly on bottled water for daily consumption because most don't have access to clean drinking water.

    According to Project Blue, Canada's national water campaign, 90 reserves are still under boil-water advisories while 2,145 homes have no water service at all, in a country where water is abundant.

    A recent ad ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Reputation, PR

  • Marketing and communication, and grammar...

    05 July 2011

    "Who gives a f*** about an Oxford comma?" asked Vampire Weekend, three years before it became clear that the answer is, in fact, 'quite a few people'.

    The furore caused by (inaccurate) reporting of Oxford University's mooted change of grammatical guidance regarding the use of commas in lists was fascinating - a reminder that, even in the age of :) smileys and SMS text-speak (M&M is gr8), people do, well, give a f*** about writing proper.

    It intrigued me, however, that amid the tumultuous tweeting and media mayhem, there was little reaction from the creative communications industries. ...

    Comments (0) | Permalink

    Posted by: Stuart Lambert

    Tags: Content, Writing, PR

  • Why Roland Bunce could be a PR coup for Next

    03 June 2011

     

    The UK press has taken much delight in reporting the story of Roland Bunce. To bring you up to speed, Bunce is one of the contestants who took part in an online modelling competition with UK clothing retailer Next.

    Next is a mid-price high street fashion name, present in most town centres across the UK. As part of its latest ‘Make me the Next Model’ competition, potential models can post photographs to a website for public vote. The highest scoring entries are shortlisted for final adjudication by jury and the winner gets to appear in a Next ...

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    Posted by: Juliet P. d'Arguesse

    Tags: PR

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