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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Sustainability

  • Getting up to speed with sustainability

    18 September 2013

    Most US consumers do not consider sustainability when grocery shopping and are largely apathetic compared to European counterparts, our research has revealed.

    This is a significant contrast to European consumers. In Germany - the most advanced of the European markets in sustainability terms - consumers are aware of the multifaceted nature of sustainability and what they need to do in their day to day lives to be more sustainable, including the products they buy in the supermarket. There is also a real sense of the social pressure to live a sustainable lifestyle; a sense that ‘everyone needs to do their ...

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    Posted by: Bloggers' Gallery

    Tags: Sustainability

  • The sustainable marketer

    13 April 2011

    Sustainability is not necessarily a buzzword in China, however Unilever’s Keith Weed kicked-off the WFA Global Advertising Conference in Beijing with an explanation of what drives the world's second largest advertiser: sustainable growth.

    Weed explained how sustainable growth covers the scope of overall business growth as well as growth that is not detrimental to the environment. According to Weed, marketing and advertising plays a key role in driving sustainable growth, which he described as one of the biggest challenges of our generation.

    “Marketing can help people with changing their behaviour and changing behaviour is not easy. I challenge you all ...

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    Posted by: Martina Lacey

    Tags: Sustainability

  • A match not made in sustainable heaven

    20 January 2011

    Just when you think that there is a Starbucks on every corner of the world it turns out that there is not one in India!

    Well not for much longer. According to reports in the Financial Times, Starbucks will be setting up shop within a number of weeks and R K Krishnakumar, chairman of Tata Coffee which is partnering with Starbucks for the launch, is very excited!

    “Within six months you should be able to have a Starbucks coffee in Mumbai that will be exactly like the one you would have in New York or Paris,” he is quoted ...

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    Posted by: Martina Lacey

    Tags: Sustainability, Globalisation

  • The Sustainability Mambo

    11 October 2010

    Sustainability is like a dance to me you either love it, and really want to do it or you think that you just have two left feet and avoid it at all costs!

    I regularly bicker with my husband about washing out our baked beans tins to recycle them, however how do you convince a big company who thinks that they have better things to deal with, like making money, to think about the environment?

    Clownfish founder and former chief executive Diana Verde Nieto tried to do just that last week at the European CMO Conference when she took to ...

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    Posted by: Martina Lacey

    Tags: Sustainability

  • Sustainability is not a CSR report

    20 April 2010

    A large number of consumers around the globe are concerned about sustainability, and the role that brands play in the sustainability arena. However, they don’t care about CSR reports was the declaration of Hernan Sanchez Neira, chief executive, Havas Media Intelligence. Consumers, around the globe, are already actively buying products from companies that can prove their sustainability claims and are wiling to pay more for ‘green products'.

    They are worried about the economic impact and the social impact of the products that companies produce. Releasing a yearly CSR report will not meet the needs of socially conscious consumers. Neira warned ...

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    Posted by: Martina Lacey

    Tags: Sustainability

  • Sustainable marketing shifts

    20 April 2010

    In the near future, Neira believes that we are going to see a huge change around sustainability. The change will be pushed not so much by the willingness of consumers to be sustainable, but by communication strategies being built around transparency. Neira believes that this shift will start to take place in the next five to 10 years.

    However, there are some companies that are already understanding this ‘new environment’ and taking advantage of it. Such as, Apple, Starbucks, Walmart, Google, Whole Foods and Hyundai. According to Neira, these brands successfully position themselves as ones that are ‘meaningful businesses that ...

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    Posted by: Martina Lacey

    Tags: Sustainability

  • Sustainability & Social Media: A match made in heaven

    20 April 2010

    Doug Scott, president, OgilvyEntertainment and adviser to Treehugger, demonstrated how social media can be harnessed to empower people to get involved in the ‘green movement’ and force politicians to take action.

    Scott used the recent Hopenhagen campaign to illustrate the point.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Social Media, Sustainability

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