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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Viewability

  • Time to tackle viewability

    01 April 2014

    Ancient Rome was a sophisticated and powerful civilisation which has had a profound influence on later societies. The digital era, on the other hand, is only in its infancy, but its impact has already been profound.

    You may ask why draw this parallel? It’s because at the Festival of Media Global next week- which is taking place in Rome - the digital elephant in the room will finally be brought out in the open.

    And the issue is this: With an estimated 50% of online ads never even seen, viewability has never been more prudent for media owners and brands ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media, ComScore, Viewability

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