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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Campaign

  • How safe is your brand?

    07 January 2014

    Companies spend millions of pounds building their brands. All it takes is one seemingly minor slip for brand equity to fall, leaving organisations with disappointed customers, a deluge of bad press and an embarrassed advertising executive. The most recent example of this was last August when brands including The Sun, BT and Vodafone became implicated in the Ask.fm social media tragedy. These high profile companies were all victims of guilt by association when their ads were placed on the user-generated site. Why do we see so many brands in this situation? And what steps can they take to avoid ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Campaign

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