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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Talent

  • Who wants to be a CEO?

    07 February 2012

    By Kamini Banga, brand consultant

    Think hard before you say yes to the above question. Listening to chief executives, economists and academics at the World Economic Forum in Davos, it appears that business today is between a rock and a hard place and it is a wonder that they can do anything at all. Well, there are several rocks and hard places really. Here is a list that came up again and again during different discussions.

    Short term versus the Long termboth are critical – in a rapidly changing environment staying on course for long term goals and ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Business models, Talent

  • A moral compass that points two ways

    04 July 2011

    Nike is a company that bases its strategy on the celebrating the cult of the individual. This strategy has brought with it plenty of success, not only did it triumph at last year’s FIFA World Cup, but it also ranks as the most valuable sports brand in Interbrand’s top 100. However, by elevating the status of the individual also comes risks.

    Nike are the sponsors of adulterous Tiger Woods, who shattered his family image when it emerged he’d picked up a host of extra-curricular friends as he travelled the world with his golf bag providing the perfect alibi. ...

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    Posted by: Josh Colley

    Tags: Reputation, Talent, Sponsorship

  • VOTE OR DIE!

    09 August 2010

    Well not really, but it worked for P Diddy, Papa Diddy Puff, Puff Daddy, Diddy or Sean – whatever he is calling himself now a days.

     P Diddy 'Vote or Die'

    Now that I have your attention, why not vote for the M&M International Marketer of Year and the Media Excellence Award!

    Our International Marketer of the Year Award celebrates the people that have helped drive brand activity across market. It promises to be hotly contested with AB InBev’s Maarten L Albarda, Nike’s Trevor Edwards, Samsung’s Ines Van Gennip, PepsiCo’s Seth Kaufman and Sony’s Ben Moore all nominated.

     If you prefer brand activity ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Talent

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