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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Egta deliver insights on the future of television and radio advertising

    29 January 2014

    Digital, social, mobile and connected: television and radio are the two media that offer the highest reach and efficiency by delivering quality content across an ever-wider variety of consumer touchpoints.

    An article by Franz Prenner, President of egta, with the support of the association’s Board of Directors.

    Debate around the audiovisual advertising industry in 2013 was punctuated by the language of digital convergence, cross-platform measurement, efficiency, real-time bidding and programmatic buying, conversations that will continue into 2014 and beyond. The global crisis of 2008 permanently transformed our industry. As we move on, it is clearly as important today as it ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Connected, Radio, Social, egta, Digital, Television

  • Brand Paxman: a new statement from a British publishing legend

    25 October 2013

    Comedian, actor and celebrity womaniser extraodinaire Russell Brand is the guest editor of this week's edition of the British political weekly review magazine, The New Statesman (out Today). While to some this may seem an odd move on a part of the political rag, it actually makes a lot of sense. 

    Over the past couple of years, Brand has been using his sizeable media presence and clout to espouse a heavily politicised agenda. Many will have recently seen him calling for some form of socialist revolution that he's convinced will come. Equally, he's been publicly attacking right wing media, such as the UK ...

    Comments (0) | Permalink

    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, Social, collaboration, New Statesman, Print, PR, TV, brand awareness, branded content, Branding

  • Mind the (communication) gap

    18 July 2013

    As Mark Carney settles into his daily tube commute and his first month behind the big desk at the Bank of England, the future growth of the UK’s economy still rests in no small part on the confidence of personal investors, and what they choose to do with their money. For financial services brands, there’s a growing opportunity in social media to insert themselves into that decision making process.

    Financial organisations have so far been sporadic in their adoption of social media. This could change in the very near future due to the FSA’s ruling on commission-based selling which is ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Social

  • ‘Starbucks’ Social Index: Who’s the most sociable of all?

    17 June 2013

    We’ve got a new infographic to share and this one comes courtesy of social engagement platform Local Measure. The index looked at how consumers sipping lattes in Starbucks stores in Singapore, Australia, Malaysia, Indonesia, the Philippines and the US engage in social media conversations.

    Check it out for some of key insights based on each individual market:

    Comments (1533) | Permalink

    Posted by: Jenni Baker

    Tags: Social Media, Social

  • Most branded content needs viagra

    05 June 2013

    "70% of marketing activity has low arousal"

    So says Karen Nelson-Field of Ehrenberg-Bass Institute and Phil Townend of Unruly Media, just after their presentation at the Festival of Media Global 2013. They had spoken at the event on what makes great branded video content. So I thought I would grab them and ask them a few more questions.

    Putting aside Phil's big plug of Unruly Media's tools for analysing branded content (though why not!), I was fascinated by the results of their research on what are the triggers for the sharing of great branded content. Which is where the ...

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    Posted by: Bloggers' Gallery

    Tags: Social, branded content

  • Look who’s talking: understanding social influence online

    13 May 2013

    Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg’s eye, Malcolm Gladwell’s The Tipping Point introduced the concept of “mavens”, the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool – but really, how influential could an individual be?

    Fast forward a few years and the quickly established social networking culture made this question rather more compelling. Brand strategists the world over have been devoting ever more energy converting the well-connected social networker into that fabled brand ambassador, ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Social, Facebook

  • Changing the banking rules: Itaú’s Andrea Pinotti Cordeiro

    29 April 2013

    If there’s one thing that gets a crowd going, it’s babies. We’ve seen the global phenomenon that was Evian’s ‘Roller Babies’ and now the water brand is going for round two with its latest ‘Baby & Me’ global TV spot – it’s just a recipe for success.

    But is it something that you could place in the financial services sector? Turns out it’s something that completely worked for Brazilian bank Itaú Unibanco.

    Speaking at The Festival of Media Global in Montreux this morning, Itaú Unibanco’s marketing director Andrea Pinotti Cordeiro shared insights into how the brand is setting ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Social, Advertising

  • Why emotions are the key to a brand's social video success

    18 April 2013

    What makes a video become a YouTube sensation? What is it that makes people share some videos but not others? Unruly EMEA MD Phil Townend and leading academic Dr Karen Nelson-Field will answer these questions and many more about the secrets of social video success at the Festival of Media conference in Switzerland at the end of the month. Here is a sneak peek at what they will be talking about...

    The idea of predicting the success of a YouTube video before it is even launched may seem as far-fetched as guessing which new pop song will become the next ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Social, Video, Festival of Media Global

  • Harlem Shake vs Gangnam Style: the ultimate Twitter showdown

    20 March 2013

    Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.

    It’s great that these YouTube phenomenons have seen massive global success in such a short space of time and this new, interesting infographic from Ghergich & Co used Twitter data to compare how both were picked ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media, Online, Social, Video

  • What makes a category champion and why are they important for your brand’s health?

    19 February 2013

    For any given category you will find different types of influencers – people that others listen to and can have an impact on consumer brand choices. There are Connectors who have a wide network of people they talk to, Mavens who know a lot about their subject and are willing to share that information with others and Sales People who, because of their knowledge, are able to convince others. But the ultimate group of super charged influencers are the Champions who display the characteristics of all the above. Get close to these people and a brand can have a powerful ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Social, Branding

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