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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • This rescue is brought to you by...

    14 October 2010

    Like most of the world, the M&M office has been gripped by the Chilean miners rescue mission. You’d have to have a heart of stone not find joy in the watching the formerly trapped men finally getting to gaze into their wife’s, or girlfriend’s, or wife AND girlfriend’s eyes, for the first time in 69 and a half days.

           

    That is if you could actually see their eyes. In the clearest indication that nothing is safe from a bit of product placement, every single miner returned to the surface wearing a set of Oakley sunglasses.

    M&M ...

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    Posted by: Josh Colley

    Tags: merchandise

  • Bringing movies off of the screen

    02 September 2010

    Mad men barbie dollsWhat better way to promote something than with tie-in merchandise? Disney has used the concept to great effect, relieving parents everywhere of their hard earned cash so their kids can own a piece of Hannah Montana or the Jonas Brothers.

    It’s not just kids that are sucked in though. Women of the world yearning to go on a voyage of self-discovery like Julia Roberts in new movie ‘Eat Pray Love’ can purchase a lotus petal necklace, organic tee-shirt or official prayer beads to help them on their journey to inner peace- and of course create a buzz around the movie ...

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    Posted by: Martina Lacey

    Tags: merchandise

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