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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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The Exchange Lab

  • Dmexco, through a programmatic lens

    19 September 2014

    Clare Parker, senior marketing executive, international, at The Exchange Lab on the lessons learned at last week's Dmexco event in Germany.

    Last week, the world’s leading media agencies, brands, publishers and ad tech companies came together in Cologne, Germany for Europe’s largest digital marketing and technology affair.

    Over 30,000 delegates attended Dmexco to catch a glimpse of industry thought leaders, with over 400 international speakers presenting across six stages throughout the two days and over 800 companies exhibiting their new products and services. Here is a round-up of the key learnings from some of the industry giants.

    Building Brands in ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media, The Exchange Lab