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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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M-commerce

  • Visa on the evolution and future of commerce

    29 April 2013

    Visa chief marketing officer, core products, Kevin Burke took to the stage this afternoon to address delegates at The Festival of Media Global in Montreux, Switzerland on the topic of marketing in the world of social commerce.

    He began by taking a look at the evolution of commerce through the years:


    Past

    Present

    Future

    Global media consumption/week

    60 hours

    75 hours

    90 hours

    % media consumed globally

    15%

    67%

    80%

    % global mobile penetration

    12%

    90%

    99%

    Digital commerce

    $286bn

    $1.25trn

    +$2.00trn

    He then began exploring what the future has in store for commerce and suggested that it will be ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Commerce, M-commerce

  • It's a mobile world: the rise of m-commerce

    17 April 2013

    We all know that mobile commerce is booming, but check out this infographic from Affiliate Window looking at just how much it has grown over the last few years and the trends that are driving it.

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, M-commerce

  • The future of mobile payments

    27 March 2013

    It is clear that contactless payments are most definitely the next evolution of payment, but is a method which will require time to gain consumer confidence, particularly in terms of security. Surprisingly, contactless payments have been available in the UK since 2007 but it is only now reaching a tipping point in terms of usage with consumers beginning to trust this new method.

    Currently the most common form of contactless payment is contactless cards and according to figures from the Payment Council, there are 31.3 million credit and debit cards enabled with contactless technology and 144,000 contactless terminals in retailers ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, M-commerce

  • Why the time is now to embrace mobile marketing

    15 March 2013

    Mobiles are a firmly established necessity for the majority of consumers and although its popularity as a marketing channel has significantly grown in recent years, many brands are still not utilising it as part of broader campaigns.

    The success of mobile is in part down to the increasing capabilities of phones and the variety of uses for it - it seems that consumers these days are literally holding the world in their hands, using their phones to make purchases, do their online banking, interact with people via social media, get directions, check their emails – the opportunities are endless.

    When ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy, Marketing, M-commerce

  • Welcome to the m-commerce revolution

    13 March 2013

    Check out this infographic from performance marketing specialist Intela, which shows some interesting comparisons between consumers in the UK and the US when it comes to shopping on smartphones and reactions to mobile ads:

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobility, M-commerce

  • Highlights from MWC 2013: 'The new complexity'

    26 February 2013

    This year's show promised us a new mobile horizon and whether it’s the buzz around Mozilla’s Firefox OS, Samsung’s Galaxy Note 8 or Ericsson’s web communication demo, they all point to a shift that we’re calling ‘the new complexity’.

    Consider how many devices have recently converged: A phone used to be a phone; then it became a computer. The tablet used to be a smaller computer; now it's also a phone. Your web browser now lets you make calls using IP. Your dedicated camera is becoming a sharing hub, controlled from your smartphone. Your watch tells you how many ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Multi-platform, M-commerce

  • Sunny and disruptive: Outlook for retail industry in 2013

    15 January 2013

    2012 has been a tough year for the high street, with retailers struggling to drive sales and many high street stores shutting their doors permanently. By contrast, the online high street saw resilient growth. In fact, the latest figures of the annual IMRG e-Retail Sales Index have revealed that online sales in November are up 18% from last year as the festive rush has encouraged consumers to reach into their digital pockets. So 2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013?

    Here are some thought starters or perhaps predictions for 2013:

    Mobile

    The ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, NFC, Multi-platform, Data, Retail, M-commerce

  • ‘Tis the season to be shopping... on your mobile

    20 November 2012

    With the holiday season fast approaching, I wanted to share this infographic from Tapjoy which gives insights into how shoppers in the US are using their mobile. What does it show? Mobile really is becoming consumers’ favourite shopping companion – whether it’s to compare prices, find coupons or read product reviews before they buy. Either way, brands can’t neglect the importance of the mobile device and with Christmas just around the corner, a mobile presence is vital for brands to make sure they have a presence in a shopper’s path to that final purchase.

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, M-commerce

  • Going mobile? Engagement is key...

    01 August 2012

    Finally there is growing evidence that mobile is starting to deliver on its greatly anticipated potential. Indeed, Ebay chief executive John Donahoe commented last week that it has seen a “staggering surge” in mobile transactions, while industry-wide research is showing nothing but astounding insights into the mobile shopping habits of consumers.

    That aside, brands still have a way to go in terms of truly understanding how to use mobile to its best potential and it can all easily go so wrong. So in that vein, Foolproof released this infographic that gives insights into what brands are currently providing in terms ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, M-commerce

  • The future's mobile, is your marketing strategy?

    19 October 2011

    The latest advertising spend data from the IAB for H1 2011 reported a total year on year growth of just 1.4% to £8.27billion. 

    Within that, online advertising was the star performer, up 14% to £2.26billion, a 27% share of the market.

    Over a quarter of advertising spend in the UK is now online.

    Mobile advertising was not included in this breakdown, and at Somo, as a specialist mobile marketing agency we eagerly await the growth figures for mobile to be released. 

    A year ago, total mobile spend was just £83million, only 2% of the total spent online and 0.5% ...

    Comments (0) | Permalink

    Posted by: Ross Sleight

    Tags: IAB, Somo, M-commerce, Advertising spend, Ross Sleight, Emarketer

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