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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Agency Developments

  • So, what’s wrong with a bonus culture in agencies?

    13 December 2011

    How incentive is the lifeblood of success, especially in the marketing business.

    There has been a jolly great hoo-har over the bonuses paid to bankers this year. Whatever we think about bankers, I think making bonuses the felon is wrong.

    Anything that requires performance, or indeed anything that requires out-performing the market, should be incentivized by a bonus of some form.

    Bonuses themselves are not wrong, but perhaps they have been misused by some companies to reward short term gain when really they are a long-term incentive. We work in an industry which relies on out-performance, everything is geared to ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: Agency Developments, Remuneration

  • Luck or judgement: surfing the incessant waves of new business

    05 December 2011

    Why do agencies seem to go through peaks and troughs of winning and losing business? I don't think it’s an accident, I think it’s a rational strategy. 

    When I was working within agencies I spent more than half of my time with some form of new business opportunity on my desk, whether that be a media or advertising pitch, a proposal to write or managing an agency's entire review. I recently tried to tot up the value of the pitches I'd been involved in or managed and it is at least around $7bn in billings terms (which is about the size ...

    Comments (4) | Permalink

    Posted by: Tom Denford

    Tags: Business models, Agency Developments

  • Latin America and the global meltdown

    13 October 2011

    Hernando de Soto, president, Institute for Liberty and Democracy, has opened the 2nd annual Festival of Media LatAm with a presentation looking at Latin America’s positioning on the world stage following the global economic meltdown in 2009.

    According to Soto, North America, Japan and Europe had imposed a philosophy on how things are suppose to be done in business and economics, but this has now shifted for the benefit of businesses in Latin America.

    De Soto kicks off a morning of sessions which explore the positioning of Latin America in the world economy. Interpublic Group’s Philippe Krakowsky will give the ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Agency Developments, Festival of Media LatAm, Consumer insight

  • Is 2012 the right time to pitch your business?

    13 October 2011

    If I was a marketer I would be glad I waited out the (last) recession to review my media investments. It may prove that patience is valuable in seeking additional value from media spend. However, I would probably be getting ready to review in 2012 (if there is a current commercial imperative within the business). Get set, go!

    I wrote recently about some of the implications of media business reviewing next year and I have a few posts lined up on this subject looking at specific implications for agencies, clients, media owners and auditors.   

    For now, below are some ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, Agency Developments, pitches, Measurement, ROI & effectiveness

  • There must be an easier way ...

    20 September 2011

    A couple of months ago there was some chatter in our office about “how fun it would be to jump out of a plane for charity” – this is not my definition of fun!

    However it appears that 13 people at Arena Media disagree with me and they are going to be doing this to support Breast Cancer Care.

    Arena Media 

    The team is looking to raise £3,000 via a number of fundraising events at the agency over the coming few weeks, including a sponsored silence from chief strategy officer Dan Clays and a ‘general dogs body’ auction where the lucky ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Agency Developments

  • Diversity is the key to agency stand-out

    09 May 2011

    Vivaki Nerve Center president Curt Hecht believes that diversity of talent and developing people who know how to work with clients will offer agencies the best opportunity to separate their offerings from that of their peers.

    According to Google vice-president for ad products Neal Mohan the ability to offer better quality is born out of optimisation.

    Mohan countered suggestions that media owners would ultimately miss out as agencies and advertisers increase their share by stressing the need for greater efficiency.

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships, Business models, collaboration, Agency Developments

  • Agency differences narrow as performance increases

    09 May 2011

    Pitches are likely to see a greater focus on client references and performance as access to better data and technology increases performance across the industry.

    Dell executive director for global CSMB Marcomms operators Anja Monrand believes that testing the relationship between the client and agency over a short-period offers the best route to fostering a successful working relationship.

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships, Agency Developments

  • The future of the media agency?

    20 April 2010

    When referring to Vivaki’s Jack Klues’ comments on day one about the future of the media agency, Fielding declared that he had the same conversation with Jack 10 years ago and nothing has changed. However, he did concede that the issue of integration is as big an agency issue as it is a client one. He also praised Coca-Cola for its Integrated Marketing Communications.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Integration, Agency Developments

  • The agency and the client: who does what?

    19 April 2010

    According to ABInbev's Albarda:


    •Leads the process
    •Gives the brief
    •Evaluates and rewards
    compared to ...


    •An integral part of the process
    •Develops strategy
    •Creates, plans and executes
    •Acts as a steward
    •Provides post analysis

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Agency Developments