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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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IAB

  • Conference season: actions speak louder than words

    07 May 2014

    The last few months have seen key industry shows such as Mobile World Congress, Advertising Week Europe – and most recently the Festival of Media – take place. Among the topics debated, the usual key themes featured high on the agenda: the internet of things, transparency, programmatic and video. But the one common thread peppering all of the discussions was the growing importance of taking a mobile first approach to digital advertising.

    Recent figures from the IAB demonstrate that the increase in mobile advertising spend sees no sign of slowing and the total recently doubled to break the £1bn mark, ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: AWE, Mobile Advertising, IAB, FOM, MWC

  • IAB standards fail to meet advertisers’ online needs

    25 April 2014

    The Internet Advertising Bureau’s (IAB) introduction of baseline standards for the viewability of display ad impressions should have been music to the ears of advertisers. But the reality is that the standards fall short of what needs to be done to tackle the issue of viewability.

    According to the IAB UK’s Viewable Impressions standards, a display advert can be counted as being viewable if 50 per cent of its pixels have been in view for one second. This is a step in the right direction, a display of support for advertisers who are fed up of spending money on ads ...

    Comments (6) | Permalink

    Posted by: Bloggers' Gallery

    Tags: IAB, Display ad impressions

  • Festival of Media 2014 Highlights: It’s all about transparency

    14 April 2014


    Photo: ‘Getting with the brand programme’ panel session with DataXu Chief Executive Officer & Co-Founder, Mike Baker, at Festival of Media Global

    As presenters and delegates at last week’s annual Festival of Media Global were voicing concern about the issues surrounding transparency and its growing importance in the digital advertising industry, the IAB UK announced that UK digital ad spend is up 15% year-on-year to £6.3bn and the IAB US revealed a new milestone; internet advertising is now bigger than TV advertising. Adding to these timely statistics, the IAB observed that “To scale the market and create value for ...

    Comments (3) | Permalink

    Posted by: Bloggers' Gallery

    Tags: DataXu, IAB, Transparency , Ad Spend, Festival of Media Global

  • Tips and tricks to win emerging market consumers using mobile

    28 January 2014

    Vasileios Tziokas, marketing manager, Upstream discusses the key formula to connect with emerging market consumers using mobile.

    According to the IAB, Latin America, Middle-East, Africa and Asia-Pacific have seen between 60-70% year on year uplift in mobile ad revenues. To put this into context, global mobile connections are soaring and by 2017, we will see 1.6bn new connections. With these figures front of mind, it’s not hard to understand why we are also seeing such an increase in mobile advertising investment and revenues in emerging markets.

    The developing world will account for the majority of new mobile connections and countries, ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, IAB, Emerging Markets, Upstream, Ad Revenues , Smartphone

  • The future's mobile, is your marketing strategy?

    19 October 2011

    The latest advertising spend data from the IAB for H1 2011 reported a total year on year growth of just 1.4% to £8.27billion. 

    Within that, online advertising was the star performer, up 14% to £2.26billion, a 27% share of the market.

    Over a quarter of advertising spend in the UK is now online.

    Mobile advertising was not included in this breakdown, and at Somo, as a specialist mobile marketing agency we eagerly await the growth figures for mobile to be released. 

    A year ago, total mobile spend was just £83million, only 2% of the total spent online and 0.5% ...

    Comments (0) | Permalink

    Posted by: Ross Sleight

    Tags: IAB, Somo, M-commerce, Advertising spend, Ross Sleight, Emarketer

  • Cooking up brand awareness

    04 August 2011

     

    Online advertising is great at driving direct response - fact. However, this ‘killer app’ has often been its Achilles heel, as it fails to deliver on the requirements of the brand marketer, where awareness and uplift are more important metrics. This is one of the reasons why brands have been slow in embracing digital and have not invested the marketing budgets they could have online.

    However recent research indicates that this may no longer be the case and I believe brand marketers should be reassessing the potential of online advertising.

    The IAB, in its quest to tackle this misconception, ...

    Comments (0) | Permalink

    Posted by: Stuart Colman

    Tags: IAB, Online advertising, Display, Branding

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