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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • 5 ways to ensure your brand is real-time ready

    22 April 2014

    The UK MD of Twitter Bruce Daisley recently described the Oreo superbowl ‘Dunk in the Dark’ stunt as a setback for marketers aiming to create effective real-time social ads. Real time marketing, he explains, is much more than just being witty, fast and reactive in the moment. It's about planning ahead by "building your capabilities and real-time mindset to take advantage of what's happening."

    Real-time marketing has the power to support, and even drive the long-term narrative of any brand. It’s not just about accumulating likes on Facebook, retweets on Twitter or views on YouTube – it’s about engaging with ...

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    Posted by: Bloggers' Gallery

    Tags: Oreo, NewsCred, Real-time Marketing