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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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TV

  • Infographic: Asia-Pacific's pay-TV boom

    06 February 2014

    Asia Pacific offers a dynamic mix of both highly-developed TV markets and those with enormous potential. In fact, four of the top 10 biggest pay-TV markets come from the region.

    Take a look at this snapshot of the pay-TV market from 2012 through to 2018, brought to you by the Festival of Media Asia Pacific, where Steve Mosko, president of Sony Pictures Television will be talking to Charlie Crowe, chairman and editor-in-chief of C Squared at the Capella Singapore 16-18 March.

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Infographic, FOMA, Asia Pacific, TV

  • Celebrating world television day

    21 November 2013

    Today we celebrate World Television Day, set up in December 1996 by the United Nations General Assembly who proclaimed November 21 as a day to commemorate the date on which the first World Television Forum was held. Here, media personalities met to discuss the growing significance of TV and how it enhances mutual cooperation among media practitioners.

    The day also recognises that television plays a major role in presenting different issues that affect people.

    For the first time ever, key industry bodies including the association of television and radio sales houses, the EGTA, European Broadcasting Union (EBU) and the Association ...

    Comments (0) | Permalink

    Posted by: Laura Bracher

    Tags: Festival Flashbacks, Festival of Media, World Television Day, Fox, TV

  • Brand Paxman: a new statement from a British publishing legend

    25 October 2013

    Comedian, actor and celebrity womaniser extraodinaire Russell Brand is the guest editor of this week's edition of the British political weekly review magazine, The New Statesman (out Today). While to some this may seem an odd move on a part of the political rag, it actually makes a lot of sense. 

    Over the past couple of years, Brand has been using his sizeable media presence and clout to espouse a heavily politicised agenda. Many will have recently seen him calling for some form of socialist revolution that he's convinced will come. Equally, he's been publicly attacking right wing media, such as the UK ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, Social, collaboration, New Statesman, Print, PR, TV, brand awareness, branded content, Branding

  • BBC Worldwide goes for global viewers: quality over frills

    21 October 2013

    BBC Worldwide has announced that it plans to invest an extra £30 million a year on content.This must be received as good news, particularly for the viewing public and particularly for those of you who, like me, believe that the Beeb is a consistently brilliant broadcaster and a credit to Great British media.

    The recent past has been somewhat tumultuous for the BBC. In the wake of the Jimmy Savile scandal, the high-profile row over severance packages for axed employees and, of course, their failed £100 million digital media campaign, some kind of positive PR is necessary for ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, BBC, Digital, Reputation, Technology, TV, Marketing, Video

  • What Twitter’s TV ad targeting means for marketers

    24 May 2013

    Twitter has always emphasised its relationship with TV, especially after understanding just how much conversation was linked to, and driven by broadcast. So it is no small wonder that the platform started to see themselves as TV's natural companion. What is becoming increasingly apparent, however, is that they also saw its potential as a big source of revenue. With that in mind, Amplify looks like it's a really smart product set.

    TV Ad targeting will be manna from heaven in some quarters. Both marketers and media buyers will love not having to worry about scheduling campaigns to coincide with TV ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Social Media, TV

  • Can we watch any more TV?

    02 May 2013

    By George Peters, broadcast manager, Carat

    The UK watches more TV than ever before. According to a survey by Telescope our TV consumption has increased by more than 30 minutes since 2006 and we now watch four hours a day. But only three minutes of this is viewed on a device that isn’t a traditional TV, according to the latest Thinkbox review.

    This leaves two options for the future. Either our consumption of TV content will increase, or the way we watch it will change.

    In 2013, we have many more devices with the ability to stream TV than we did ...

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    Posted by: Bloggers' Gallery

    Tags: TV

  • Is the Golden Age of TV here to stay?

    23 April 2013

    There has been much talk recently about how we are experiencing a ‘Golden Age’ for television. There’s certainly no doubting the quality of the programmes being produced; from Breaking Bad, Mad Men and The Walking Dead (to name but a few) in the US to the likes of Downton Abbey, Sherlock and Dr Who right here at home.

    But what is it that has made this such a great time for TV and, as business models and viewer behaviours continue to change, how much longer can we expect it to continue?

    One reason is, as ever, money.  As ...

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    Posted by: Bloggers' Gallery

    Tags: TV

  • What does the future hold for TV?

    08 April 2013

    There has been a real buzz about online video advertising as TV moves into a digitally connected world. I caught up with some of the leading experts on the convergence between TV and online video and discussed the changing landscape of AV advertising and asked how programmatic trading is revolutionising how media is bought and sold.

    Daniel Knapp, Director of Advertising Research at IHS, points out that while there has been two crises in the advertising industry in the last three years, the TV industry has had no such crisis and has remained stable. This has been coupled with the ...

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    Posted by: Bloggers' Gallery

    Tags: Online, real time bidding, TV, Video

  • Animation: The Almighty

    26 March 2013

    For decades, animation has excited audiences with its creativity and imagination, cementing its position as an integral component of TV schedules around the world. Spawning a raft of favourites from Bagpuss to Bob the Builder, The Flintstones to SpongeBob, the global animation industry is continuing to grow at a phenomenal pace, despite economic challenges, the rapid advancement of multiplatform technology, and most notably, the ever competitive TV landscape.

    Animation is one of the most versatile genres in the world. The common ingredients of its success comes from great characters, engaging storylines, cleverly crafted humour – and a magical touch ...

    Comments (4) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Content, Animation, TV

  • CES 2013: what’s big and what’s next?

    11 January 2013

    Samsung with its bendy screens, paper tablets, a Luminae glass keyboard, eight-core chips, 3D printers, 4K TVs and the YotaPhone (not a Star Wars pun but rather a smartphone that doubles as an e-reader when flipped over) – just a few of the latest technologies being unveiled at this year’s Consumer Electronics Show (CES), which took place from January 8-11 in Las Vegas.

    Smart technology

    Gadgets and apps certainly took centre stage this year, with vendors from across the globe coming together in Vegas to showcase their latest offerings. With gadgets for the home, in the office, in the car ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Tablet, Technology, exhibitions, TV

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