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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Steve Jobs

  • Thoughts on what other brands can learn from Steve Jobs’ legacy

    25 October 2011

    Sadly, Steve Jobs is no more, but his legacy lives on in a brand that people adore. A while ago, I asked some of my colleagues, “What do you think other brands can learn from that legacy?” The answers were interesting and varied, but ultimately, the consensus was that Jobs ensured that the Apple brand and products were meaningfully different from the competition. 

    Contrary to the nihilists of the marketing world, who would have you believe that successful marketing is nothing more than meaningless distinctiveness promoted as widely as possible, Apple is the poster child of those who believe ...

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    Posted by: Nigel Hollis

    Tags: Apple, Steve Jobs, Branding

  • RIP Steve Jobs: How the media responded

    10 October 2011

    Steve Jobs 

    When Steve Jobs died last week at the age of 56, his death coincided with the time that many print media owners were heading to press on their issues. This forced many an editor around the globe to “stop the press” – which secretly all editors dream of doing. Here is a brief round-up of how print and TV media owners treated the death of Jobs.

    BBC World NewsBBC World News’ online coverage was under the strap line ‘Tributes for Apple 'visionary' Steve Jobs’. Its coverage was collated under 6 tabs: Latest, Obituary, ...

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    Posted by: Martina Lacey

    Tags: Apple, Steve Jobs

  • Top 10 Steve Jobs infographics

    25 August 2011

    Steve Jobs stepped down today as Apple's Chief executive. As this influential figure in the media industry takes a break from the spotlight, we couldn't help but peruse the web to see what others were saying about him and his departure. In our research, we discovered that the man (and Apple) have inspired many interesting infographics--I say "interesting," because some are indeed interesting and others are well.... "interesting."  So here's to infographics and Steve Jobs, enjoy!

     

    1. Apple form factor evolution: 1976 through 2007

     

    2. What's inside Apple University?

     

    3. 15 things you didn't know about Steve ...

    Comments (12) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Apple, Steve Jobs

  • iProperty? Steve Jobs fronts Apple's new office pitch

    09 June 2011

     

    The front of the recent UK edition of Wired magazine features Apple boss Steve Jobs. In technology terms this is like Vogue having Coco Chanel herself on the front cover. For its readers, Jobs is a name to be revered, and I suspect many members of the Wired community genuflect at the mention of his name. 

    The 'ideas, technology, design, business' bible has divined 37 lessons that mere mortals can learn from Jobs. Even God only needed 10.

    One of the articles in the feature is entitled Dazzle Your Audience, which discusses the man from Apple's superlative corporate storytelling technique. ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Apple, Steve Jobs, Wired

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