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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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SXSW 2014

  • SXSW 2014: Key tech trends and their impact on marketing

    11 March 2014


    “Partnering tech start-ups will be how we will pioneer future of marketing”. So said Jeremy Bassett, strategy and new ventures director of Unilever, speaking at the recent launch of the IPA’s ADAPT programme (Alliances, Diversification, Agility, Performance and Talent). With this in mind, I approached SXSW this year eager to understand what new tech start-up brands could best benefit from. 

    It was therefore disappointing to realise that SXSW has evolved significantly since the breakout launch of Twitter in 2007. It is no longer the test bed for new start-ups. As it has become more popular, the big brands have descended ...

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    Posted by: Bloggers' Gallery

    Tags: Technology, SXSW 2014, Marketing, Cheil

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