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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • How many Twitter followers do you have?

    07 April 2014

    I have 689 Twitter followers, which my ego loves, but just how influential are my followers? Is it better for me to have 1,000 followers or 100 of real value and influence?

    With Twitter it is quickly becoming clear that quality is more important than quantity when it comes to who you are reaching with your tweets, the newly launched “Where Does My Tweet Go?” by MFG Labs makes it easier than ever to track the value of your network.

    MFG Labs lies at the heart of Havas Media Group's data strategy and its COO Joachim de Lezardiere - who ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Havas

  • Musings from European Adweek: Taking Chances

    03 April 2014

    It was inevitable that mega group One Direction would get a name-check at some point during the 2nd annual Advertising Week Europe – and it came during Havas Media Group’s session with producer and director Morgan Spurlock. Spurlock and Havas Media Global Managing Director and UK Chairman Dominique Delport were on stage discussing the impact of technology on content and media and entertainment.

    Simon Cowell’s latest hit sensations have mastered the art of branding and creating a meaningful relationship with their fans. While the level of fandom that surrounds One Direction is ‘exceptional’ as Spurlock calls it - there are ...

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    Posted by: Bloggers' Gallery

    Tags: Advertising Week, Havas