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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Affiliate Marketing

  • Affiliate marketing, it’s time to learn the facts

    03 October 2013

    Hands up if you really understand how affiliate marketing works. Now keep your hands up if you understand whether or not it’s right for your business. My guess is that there aren’t too many hands left up at this point.

    As far as affiliate marketing is concerned there is still a fundamental lack of understanding among brands in the UK. Of course it’s a problem but, when you think about it, it’s not really surprising.

    Affiliate marketing is still a relatively new kid on the block and, unlike other online marketing channels, it doesn’t have a direct offline parallel. If ...

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    Posted by: Bloggers' Gallery

    Tags: Affiliate Marketing