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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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POG Merger

  • #POG merger: a conscious uncoupling

    14 May 2014

    The Publicis Omnicom Groupe merger is over. Nearly a year after the original announcement on 27th July 2013, Tom Denford looks at the impact of the #POGFAIL on advertisers, media billings and other important stakeholders. 

    When the news of the failed Publicis Omnicom Groupe (POG) merger trickled through on Thursday night, I was immediately shocked but not hugely surprised. 

    A deal, which appeared from the outset to be flawed in strategy and rationale, did not complete, despite momentum and appetite on both sides, at board level at least. 

    At the time of the announcement in July 2013, you’d have ...

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