This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

RSS feed Subscribe to blog feed

Go Back

POG Merger

  • #POG merger: a conscious uncoupling

    14 May 2014


    The Publicis Omnicom Groupe merger is over. Nearly a year after the original announcement on 27th July 2013, Tom Denford looks at the impact of the #POGFAIL on advertisers, media billings and other important stakeholders. 

    When the news of the failed Publicis Omnicom Groupe (POG) merger trickled through on Thursday night, I was immediately shocked but not hugely surprised. 

    A deal, which appeared from the outset to be flawed in strategy and rationale, did not complete, despite momentum and appetite on both sides, at board level at least. 

    At the time of the announcement in July 2013, you’d have ...

    Comments (4) | Permalink

    Posted by: Bloggers' Gallery

    Tags: POG Merger

Tags