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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Google: Socially awkward

    19 May 2011

    It feels like we’ve been saying this for years now, but Google is proving time and time again that it simply does not understand social.


    When it purchased Dodgeball back in 2005, Google was four years ahead of the global trend for location-based services. By buying the market leader, it had a huge opportunity to capitalise on and dominate the market before it emerged. What did Google do with it? Discontinued the service and released its creator, Dennis Crowley, to continue with a new project. A few years later, he created Foursquare, which is currently seeking funding at a ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Social Media, Google Buzz, +1, Google Wave, Google