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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Commerce

  • Infographic: Loyal customer interaction

    04 September 2013

    ICLP commissioned online consumer research across 10 countries to compare the similarities and differences in the loyalty needs, channel preferences of consumers and the way they want to engage with the brands they consider they are loyal to.

    Particularly notable is the scale of consumer adoption of emerging digital channels across all markets, opening lines of communication 24/7. Now more than ever, brands need to deliver a consistent customer experience, irrespective of the communication channels through which consumers are interacting with the brand. Consumers want to engage on their own terms, wherever and whenever, therefore brands must be open and ...

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    Posted by: Bloggers' Gallery

    Tags: Commerce

  • What does the future of commerce look like?

    17 July 2013

    Two words: content and commerce. Today it is a waste of time for the former not to directly result in the latter. Native advertising and content marketing are the talk of the town for brands and media owners, but it’s important to sit back and think about how the evolution of the online world is putting a greater focus on the importance of turning content into commerce.

    These were all points addressed at this year’s Festival of Media Global 2013, which brought together a host of speakers from across the media landscape – ASOS, BuzzFeed, Unilever, Viacom and Visa to ...

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    Posted by: Jenni Baker

    Tags: Content, Commerce, Retail

  • Infographic: Amazon vs Walmart

    03 July 2013

    As part of the first in a series of 'Festival Intelligence Reports', I'm excited to share the team's first infographic. All of the content in the report focuses on this year's Festival of Media Global theme 'Content to Commerce', exploring the shift in consumer spending from bricks and mortar retail to online, as well as the perils, opportunities and evolution of turning content into commerce.

    It seemed only fitting that we pit two of the world's biggest retail giants against each other head to head to see who comes out on top. Who will wear the ...

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    Posted by: Jenni Baker

    Tags: Content, Commerce, Retail

  • Visa on the evolution and future of commerce

    29 April 2013

    Visa chief marketing officer, core products, Kevin Burke took to the stage this afternoon to address delegates at The Festival of Media Global in Montreux, Switzerland on the topic of marketing in the world of social commerce.

    He began by taking a look at the evolution of commerce through the years:


    Past

    Present

    Future

    Global media consumption/week

    60 hours

    75 hours

    90 hours

    % media consumed globally

    15%

    67%

    80%

    % global mobile penetration

    12%

    90%

    99%

    Digital commerce

    $286bn

    $1.25trn

    +$2.00trn

    He then began exploring what the future has in store for commerce and suggested that it will be ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Commerce, M-commerce

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