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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Is Facebook’s purchase of WhatsApp a knee jerk reaction?

    20 February 2014

    Facebook’s purchase of WhatsApp could be seen as a knee jerk reaction to its decline in usage among young people, the demographic largely responsible for WhatsApp’s amazing growth. 

    Certainly by buying WhatsApp, Facebook has ensured it will see an uplift in numbers with younger audiences and stopped any of the other big players in the social arena buying it themselves. The question that lingers though is just what the long-term impact will be? 

    Defining the commercial model

    Facebook wants to own connected internet, and WhatsApp is certainly a large player in the area with some industry projections predicting that its ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, WhatsApp, Vizeum, Facebook