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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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2013

  • The FA commission: a PR mess with no conviction

    22 October 2013

    WARNING - this post has been written by a Caucasian male of heterosexual orientation.

    Imagine if I, and every other writer working, had to include the above (obviously person specific) on everything we wrote. It would seem a rather pointless exercise would it not? Why should anybody get a job or be asked to do something on the basis that they are a certain colour, gender or due to their sexuality? 

    The FA's latest commission - set up to assess why the English national team doesn't perform well at major tournaments while the Premier League's clubs consistently do well in ...

    Comments (3288) | Permalink

    Posted by: Luke Cloherty

    Tags: Media, Business, Sports, FA, PR, 2013

  • Dassault Systemes' 2013 'IF WE' campaign: the way we think is imperative

    18 October 2013

    Dassault Systemes are a PLM (Product Lifecycle Management) solutions, simulation and CAD software company whose innovative technologies and latest campaign, 'IF WE', provide us with some serious, yet thought provoking, ideas to ponder.

    The campaign is based around the concept that if we ask the right questions we can change the world. Its facets are varied - some bordering on the edge of quirky sci-fi proposals a la Philip K Dick, others daring to ponder more real life scenarios, such as financial data and analytics and how we may choose to go on cruise holidays in the future (the answer: in ...

    Comments (1) | Permalink

    Posted by: Luke Cloherty

    Tags: Media, Business, Digital, Dassault Systeme, 3D, Advertising, Marketing, 2013, Innovation, Consumer insight, Branding

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