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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Infographic: Programmatic Marketing in Asia Pacific

    13 March 2014

    The Asia Pacific region has witnessed an impressive 70% growth in programmatic media buying over the last year, helped by growth in the Chinese market which saw a 437% increase in the number of programmatic ads served between Q3 2013 and Q4 2013.

    In preparation for the Festival of Media Asia Pacific which is now just days away, the Festival has created an infographic about programmatic marketing in the region.

    Click image to enlarge.

    Comments (2) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Asia Pacific, Festival of Media Asia Pacific, Marketing

  • SXSW 2014: Key tech trends and their impact on marketing

    11 March 2014

    “Partnering tech start-ups will be how we will pioneer future of marketing”. So said Jeremy Bassett, strategy and new ventures director of Unilever, speaking at the recent launch of the IPA’s ADAPT programme (Alliances, Diversification, Agility, Performance and Talent). With this in mind, I approached SXSW this year eager to understand what new tech start-up brands could best benefit from. 

    It was therefore disappointing to realise that SXSW has evolved significantly since the breakout launch of Twitter in 2007. It is no longer the test bed for new start-ups. As it has become more popular, the big brands have descended ...

    Comments (2) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Technology, SXSW 2014, Marketing, Cheil

  • APIs: a marketer’s secret weapon

    07 March 2014

    A UN agency report suggests that in 2014 there will be more mobile phone subscriptions in the world than people, and that 75% of Europe will be online. So for any marketer thinking about implementing a mobile marketing strategy, now’s the time. Marketers have a wealth of tools at their disposal which allow them to bring incredible campaigns to life on a daily basis and one that’s finding its way into more and more toolkits is the API (application programming interface).

    Understanding the world of APIs will allow marketers to begin developing smart mobile campaigns that help them stand ...

    Comments (2051) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Marketing, API

  • How should businesses adapt to the changing landscape driven by EU regulations?

    04 March 2014

    Addressing the privacy questions raised by the explosion of customer data

    The technological evolution has driven the growth of customer channels, changed the balance of the brand-consumer relationship and perhaps most crucially, been responsible for the generation of vast amounts of data. For those who have invested in the correct initiatives to collect, understand and use this insight to build deeper, more personalised relationships with the customer, the benefits are clear. The increased volume of data, however, has brought with it questions around privacy and data protection and a growing number of cases of data breaches. In an attempt to ...

    Comments (7) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Data, Finance, Marketing

  • Engaging peripheral audiences – the unseasonal, untraditional and fleeting

    27 February 2014

    While a brand’s target audience makes up the majority of their sales, online retail presents a unique opportunity for marketers to also grow their market share with peripheral groups. This is an obvious, yet sometimes untapped way for brands to drive additional sales, but they should take care not to alienate their core audience along the way, says eBay Advertising’s Phuong Nguyen.

    The ability to observe what consumers are actually browsing and buying online allows brands to identify new and unexpected audiences as they emerge – from the growing numbers of male baking enthusiasts to the winter jet-setters shopping for ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Shopping, Marketing

  • NEW MARKETS: Laying the foundations in Cameroon – the gateway to Middle Africa

    18 February 2014

    Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. Thanks to its sparse population, desert climate and frequent unrest, the region is often regarded as something of a no-go area for brands within an otherwise increasingly accessible and commercially dynamic continent. 

    However, those who dismiss the region wholesale may be missing a trick in Cameroon. Increasingly the region’s only coastal country is defying the stereotype and providing valuable opportunities for brands prepared to invest. In spite of economic challenges, an extended ...

    Comments (49) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Cameroon , New Markets, Marketing

  • Forrester's top five eCommerce predictions for 2014

    02 January 2014

    2013 saw a surge in eCommerce revenues worldwide and Forrester Research has predicted that 2014 will be no different. A report recently released by the research firm highlighted its top five global eCommerce predictions for 2014.

    Over the next year, Forrester expects eCommerce revenues to grow as more brands plan their global road maps and start to concentrate more on their international eCommerce strategies. Shoppers’ online buying habits will continue to evolve presenting new opportunities for the marketing world.

    Here are the top five trends to look out for:

    1. Mobile traffic and sales will continue to climb. 

    In 2014, the ...

    Comments (2111) | Permalink

    Posted by: Laura Bracher

    Tags: Online Retail, Marketing, 2014 Predictions , eCommerce

  • NEW MARKETS: No longer spoils of war: a future full of potential in Iraq

    19 December 2013

    When thinking of Iraq, what may spring to mind is a country in a post-apocalyptic state. Intense media reporting has ensured our first mental images are of a nation torn apart by war, characterised by a lack of security, infrastructure and public order.

    Yet those visiting Iraq today are met with a very different picture. Two years on from the US withdrawal of troops, almost half of the population feel highly optimistic about the country’s future prospects. Most youngsters are focused on getting ahead with their careers and establishing their own financial independence, meaning there is a highly driven, ambitious ...

    Comments (2019) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Communication, Iraq, Marketing, Media Outlet

  • Five things marketers need to know about consumers in 2014

    17 December 2013

    Chris Jefford, founder/strategy director at Hometown, discusses what he believes to be the five things that marketers will need to know about consumers in 2014.

    1. They will spot you jumping on the marketing bandwagon a mile off.

    If 2013 taught us anything it was that the birth of royal baby George did not provide brands with a shoo-in to send out a pointless piece of direct marketing, or worse, a slap-dash Facebook post with the picture of a crown super imposed onto a product. Consumers deserve to be credited with more intelligence than that, and they can spot a bandwagon ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Consumers, 2014, Marketing, Insight

  • Propeller releases top 50 influencers list in the marketing and advertising sectors

    28 October 2013

    Martina Lacey

    Martina Lacey, Global Head of Content at the Festival of Media, was named last week as one of the top 50 influencers in the marketing and advertising sectors. The list is compiled by Propeller, in association with Cision, and aims to highlight those leading the conversations in the media world. 

    The list works by using their influence score which takes into account over 40 online and offline factors such as outlet circulation, page views and unique visitors as well as social measures such as Facebook likes, retweets and blog comments. If they are not on social media, but are in ...

    Comments (6945) | Permalink

    Posted by: Laura Bracher

    Tags: Top 50, Festival of Media, List, Advertising, Marketing, Influential , Martina Lacey

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