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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Beyond the red carpet: how digital advertising is changing movie marketing

    28 February 2014

    The BAFTAs have signalled that Awards Season is upon us, and with the Oscars on Sunday 2nd March, the juggernauts of the silver screen will continue to battle it out for more top gongs.

    Be it the dizzying and jaw-dropping effects of Gravity, the moving screen adaptation of 12 Years A Slave, or the seductive crime drama American Hustle; there really is a film for every taste at the cinema right now.

    Each of these films has triumphed with awards wins at the BAFTAs and the Golden Globes. Having wooed the critics they are now wowing audiences, but outside of ...

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