This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

RSS feed Subscribe to blog feed

Go Back

Ad exchanges

  • The evolution of video ad serving

    03 September 2013

    Digital video ad spending is growing fast. PWC estimates spending on video ads served to PCs and mobile devices will reach $4.14bn this year, more than twice 2011 levels. By 2017, spending will more than double again, to $8bn.

    However, despite the increase in video ad volume, close to 80% of video ad serving is still done by agencies working directly with publishers. One reason is that the world of video publishers is still relatively small resulting in agencies choosing to do it themselves. Another is a perceived cost saving by working directly with the publisher.

    However, unlike video ads, ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Ad exchanges, Programmatic, real time bidding, Video

  • Ad exchanges explained - at last!

    28 January 2013

    I wanted to share this little gem from the M&M Global blog archive – (it was first posted back in June 2011!) But what I find so interesting about this is that despite the industry coming on leaps and bounds since then – and with so many more players now in the market – the fundamentals are still the same and they have a much bigger part to play in the digital marketing mix. But do we really know what an ad exchange is and how it all works? Do we really understand RTB? If you’re still unsure about how ...

    Comments (19) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Ad exchanges, Demand-side platforms, Ad Spend

  • Curated, crowdsourced advertising?

    05 July 2011

    Crowdsourcing is big. Whether it is harnessing the wisdom and enthusiasm of the crowd to design a new toy, or tapping into the creative views of the many in the name of art, the notion of exploiting the latent energy and ideas of your consumer base has become a powerful one for marketers around the world.

    But what about crowdsourced advertising? Or, more specifically, a crowdsourced ad network?

    It's not as crazy as it sounds. It's pretty well-accepted that traditional online ads are annoying. Display banner ads are not really anything but clutter on the landscape of the ...

    Comments (0) | Permalink

    Posted by: Stuart Lambert

    Tags: Ad exchanges, Business models, Crowd-sourcing