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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • BBC Worldwide goes for global viewers: quality over frills

    21 October 2013

    BBC Worldwide has announced that it plans to invest an extra £30 million a year on content.This must be received as good news, particularly for the viewing public and particularly for those of you who, like me, believe that the Beeb is a consistently brilliant broadcaster and a credit to Great British media.

    The recent past has been somewhat tumultuous for the BBC. In the wake of the Jimmy Savile scandal, the high-profile row over severance packages for axed employees and, of course, their failed £100 million digital media campaign, some kind of positive PR is necessary for ...

    Comments (0) | Permalink

    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, BBC, Digital, Reputation, Technology, TV, Marketing, Video

  • 2013: the year of digital video

    24 September 2013

    Our third annual UK Video Advertising Report, which launched at the BrightRoll Video Summit at Ad:Tech London, reveals 2013 as a pivotal year for digital video in the UK and one that has seen an explosion in the online video advertising industry’s fortunes.

    It appears that as a nation we are voracious viewers of digital content and, according to Comscore, spend more time online than consumers in any other European country. The research giant found that 83% of the UK online population watches videos, and in July 2013, 38 million people watched more than 10 billion videos.

    Understandably, advertisers are ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Video

  • The evolution of video ad serving

    03 September 2013

    Digital video ad spending is growing fast. PWC estimates spending on video ads served to PCs and mobile devices will reach $4.14bn this year, more than twice 2011 levels. By 2017, spending will more than double again, to $8bn.

    However, despite the increase in video ad volume, close to 80% of video ad serving is still done by agencies working directly with publishers. One reason is that the world of video publishers is still relatively small resulting in agencies choosing to do it themselves. Another is a perceived cost saving by working directly with the publisher.

    However, unlike video ads, ...

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    Posted by: Bloggers' Gallery

    Tags: Ad exchanges, Programmatic, real time bidding, Video

  • Infographic: The online video landscape in Latin America

    07 August 2013

    How do Latin Americans view online video?

    Having delved into the latest topics and trends across Latin America, we've created this infographic showing the online video landscape in LatAm.

    Check out this snapshot - but make sure to book your tickets for The Festival of Media LatAm to get the full story!

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Festival of Media LatAm, Video

  • Why ad skipping is the future of digital advertising

    31 July 2013

    Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’t wish to see after just five seconds.

    Because of this, advertisers increasingly have the opportunity to pay only for ads that demonstrate some level of engagement. This is being recognised by online video hosting channels, such as YouTube, where advertisers are billed only if a user clicks on or watches at least 30 seconds of an ad (or watches an ad to completion if it is less than 30 seconds ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Digital, Video

  • The five most viral Samsung ads of all time

    23 July 2013

    Just in case you hadn’t heard already, we’re thrilled to have Samsung Brand Europe vice-president Stephen Taylor on board as the jury chair for this year’s M&M Global Awards.

    And to mark our excitement, we’ve scoured the web (and tapped into the resources provided by our good friends over at Unruly) to bring you the top five most popular Samsung ads. Check them out below:

    1. Galaxy S4 Official TVC – Sound & Shot

    Total shares: 609,691
    Total views: 2,450,499

    2. The Next Big Thing is Already Here – Samsung Galaxy S III

    Total shares: 510,076
    Total views: 41,258,234 ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, M&M Global Awards, Video

  • Power through pictures: the connected TV opportunity

    08 July 2013

    Video is considered to be the most compelling format for advertising; users who watch a video of a product are 85% more likely to buy it and CPM for video is typically four times greater than for display ads.

    Although online video advertising spend currently represents less than 10% of TV advertising, the channel is rapidly stepping up to the podium. Findings from Q1 2013 reveal that 39% of media buyers have shifted budget spend from television to online video. Linear TV still holds high volumes of advertising spend, however, changes across the broadcast industry are due to accelerate, thanks ...

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    Posted by: Bloggers' Gallery

    Tags: Connected TV, Video

  • The future of online video: It’s about more than video

    18 June 2013

    The word “TV” is a convenient catch-all used to describe the medium of television, but its meaning has been muddied by the spectacular adoption of online video. In the online environment, offline-TV companies and networks cling to terms like “made for TV” or “television produced” or, perhaps most questionably, “Professional”, in order to position their content as better or more valuable than the stuff made by others. Meanwhile a crop of newer companies have built a name for themselves as the ‘x’ of Online Video. Ooyala and Brightcove are the online video platform providers, Brightroll and others the online video ad ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Video

  • Why emotions are the key to a brand's social video success

    18 April 2013

    What makes a video become a YouTube sensation? What is it that makes people share some videos but not others? Unruly EMEA MD Phil Townend and leading academic Dr Karen Nelson-Field will answer these questions and many more about the secrets of social video success at the Festival of Media conference in Switzerland at the end of the month. Here is a sneak peek at what they will be talking about...

    The idea of predicting the success of a YouTube video before it is even launched may seem as far-fetched as guessing which new pop song will become the next ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Social, Video, Festival of Media Global

  • What does the future hold for TV?

    08 April 2013

    There has been a real buzz about online video advertising as TV moves into a digitally connected world. I caught up with some of the leading experts on the convergence between TV and online video and discussed the changing landscape of AV advertising and asked how programmatic trading is revolutionising how media is bought and sold.

    Daniel Knapp, Director of Advertising Research at IHS, points out that while there has been two crises in the advertising industry in the last three years, the TV industry has had no such crisis and has remained stable. This has been coupled with the ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, real time bidding, TV, Video

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