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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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2014 Predictions

  • Forrester's top five eCommerce predictions for 2014

    02 January 2014

    2013 saw a surge in eCommerce revenues worldwide and Forrester Research has predicted that 2014 will be no different. A report recently released by the research firm highlighted its top five global eCommerce predictions for 2014.

    Over the next year, Forrester expects eCommerce revenues to grow as more brands plan their global road maps and start to concentrate more on their international eCommerce strategies. Shoppers’ online buying habits will continue to evolve presenting new opportunities for the marketing world.

    Here are the top five trends to look out for:

    1. Mobile traffic and sales will continue to climb. 

    In 2014, the ...

    Comments (2111) | Permalink

    Posted by: Laura Bracher

    Tags: Online Retail, Marketing, 2014 Predictions , eCommerce

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