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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Emerging Brands

  • On the hunt for challenger brands

    13 July 2011

    M&M is on the hunt for biggest and best Global Challenger Brands to feature in the next issue of M&M.

    We are looking for brands that might not yet have a global reach but are dominant enough in their home market to have the big global players paying attention – or they soon will be! 

    For example, in China think of Li Ning, possibly the biggest sports brand you have not heard of, or the sweets manufacturer Hsu Fu Chi which was recently acquired by Nestle.

    M&M’s ‘Next 100’ will feature in the Q4 issue. To make sure that ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Globalisation, Emerging Brands